作者：杨坚争等编著
页数：448
出版社：立信会计出版社
出版日期：2017
ISBN：9787542953803
电子书格式：pdf/epub/txt
内容简介
本书主要内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络商务信息的收集与整理、网络交易行为、网络营销策略、网络促销、电子商务专项应用标准、电子支付、电子商务物流、电子商务安全管理等章节。
本书特色
杨坚争等编最的这本《电子商务（中国视角）（英文版）》共分10章，内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络交易行为、网络营销策略、网络促销、电子支付、电子商务物流、电子商务安全管理等。
目录
Chapter 1 Introduction to E-commerce1 1 E-commerce Development: Past, Present and Future1.2 Concept and Classification of E-commerce1.3 Basic Program Pattern of E-commerce1.4 Legal Relationship of Participants in E-commerce1.5 Impact and Role of E-commerce in the Modern EconomyReferences
Chapter 2 Development Strategy of E-commerce2.1 Development Strategy of E-commerce and Internet Thinking2 2 The Environment of E-commerce Development2.3 Government Development Strategy of E-commerce2.4 E-commerce Strategy of Enterprise2 5 Strategy of cross-border E-commerceReferences
Chapter 3 E-commerce Technology Foundation3.1 The Conception and Composition of Internet3.2 Common Internet Service3.3 TCP/IP3.4 Application and Management of Domain NameReferences
Chapter 4 E-cornmerce Website Construction4 1 The General Design4.2 Software and Hardware for Website Design4.3 Website Content Construction4 4 Investment Budget on WebsiteReferences
Chapter 5 Internet Trading Behavior5.1 Overview of Internet Trading Behavior5.2 PurcHasing Behavior of Internet Consumers5.3 Online Trading Behavior5.4 E-government ProcurementReferences
Chapter 6 E-marketing6.1 Segmentation of E-marketing6.2 Target Market Positioning6.3 Branding Strategy of E-marketing6.4 Pricing Strategy in E-marketing6.5 Channel Strategy of E-marketing6 6 E-marketing Service Strategy6.7 Marketing Strategy of Mobile E-commerceReferences
Chapter 7 Online Promotion7.1 ConcePt, Classification and Functionality of Online Promotion7.2 Implementation Procedure of Online Promotion7.3 Online Advertising7.4 Website Promotion7.5 New Ways of Online PromotionReferences
Chapter 8 Electronic payment8.1 The Traditional Mode of Payment8.2 Electronic Payment8 3 Two International Security Protocols in Electronic Payment Systems8.4 Electronic Banking8.5 The Third Party Payment8.6 P2P Lending8.7 To strengthen Guidance, and Promote the Rapid Development of Electronic Payment in ChinaReferences
Chapter 9 E-Commerce Logistics9 1 Overview of E-commerce Logistics9 2 E-commerce Logistics Model9 3 E-commerce Logistics Technology9.4 The Internet of ThingsReferences
Chapter 10 Security Management in Network Transactions10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions10 2 Client Authentication Technology10 3 Preventing Intrusion by Hackers10.4 The safety Management System of the Network Trading10.5 Legal Protection of E-commerce Transaction SecurityReferences
Chapter 2 Development Strategy of E-commerce2.1 Development Strategy of E-commerce and Internet Thinking2 2 The Environment of E-commerce Development2.3 Government Development Strategy of E-commerce2.4 E-commerce Strategy of Enterprise2 5 Strategy of cross-border E-commerceReferences
Chapter 3 E-commerce Technology Foundation3.1 The Conception and Composition of Internet3.2 Common Internet Service3.3 TCP/IP3.4 Application and Management of Domain NameReferences
Chapter 4 E-cornmerce Website Construction4 1 The General Design4.2 Software and Hardware for Website Design4.3 Website Content Construction4 4 Investment Budget on WebsiteReferences
Chapter 5 Internet Trading Behavior5.1 Overview of Internet Trading Behavior5.2 PurcHasing Behavior of Internet Consumers5.3 Online Trading Behavior5.4 E-government ProcurementReferences
Chapter 6 E-marketing6.1 Segmentation of E-marketing6.2 Target Market Positioning6.3 Branding Strategy of E-marketing6.4 Pricing Strategy in E-marketing6.5 Channel Strategy of E-marketing6 6 E-marketing Service Strategy6.7 Marketing Strategy of Mobile E-commerceReferences
Chapter 7 Online Promotion7.1 ConcePt, Classification and Functionality of Online Promotion7.2 Implementation Procedure of Online Promotion7.3 Online Advertising7.4 Website Promotion7.5 New Ways of Online PromotionReferences
Chapter 8 Electronic payment8.1 The Traditional Mode of Payment8.2 Electronic Payment8 3 Two International Security Protocols in Electronic Payment Systems8.4 Electronic Banking8.5 The Third Party Payment8.6 P2P Lending8.7 To strengthen Guidance, and Promote the Rapid Development of Electronic Payment in ChinaReferences
Chapter 9 E-Commerce Logistics9 1 Overview of E-commerce Logistics9 2 E-commerce Logistics Model9 3 E-commerce Logistics Technology9.4 The Internet of ThingsReferences
Chapter 10 Security Management in Network Transactions10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions10 2 Client Authentication Technology10 3 Preventing Intrusion by Hackers10.4 The safety Management System of the Network Trading10.5 Legal Protection of E-commerce Transaction SecurityReferences
