作者：[澳]奥[Oh，K.B.]，[澳]德登[
页数：210
出版社：上海社会科学院出版社
出版日期：2011
ISBN：9787807458135
电子书格式：pdf/epub/txt
内容简介
part a
provides an overview of the chinese economy, financial markets,
demographics and the individual and corporate financial service
sectors. part b covers the importance and role of marketing in the
dynamic and rapidly evolving chinese financial market with an
introduction to the seven-ps of marketing and their relevance to
chinese financial services marketing.part c addresses the need for
strategic marketing in the chinese financial service market.part d
addresses the importance of financial responsibility and
accountability in marketing and applies this concept to
marketing.
本书特色
we analyse china’s
demographics and market conditions for their implications to the
corporate marketing function as they pertain to banking.part a
provides an overview of the chinese economy, financial
markets,demographics and the individual and corporate financial
service sectors. part b covers the importance and role of marketing
in the dynamic and rapidly evolving chinese financial market with
an introduction to the seven-ps of marketing and their relevance to
chinese financial services marketing. part c addresses the need for
strategic marketing in the chinese financial service market. part d
addresses the importance of financial responsibility and
accountability in marketing and applies this concept to
marketing.
目录
part a the chinese market
chapter 1 china’s financial sector
1.1 introduction
1.2 marketing financial
services
1.3 financial system
1.4 chinese capital
markets
1.5 financial institutions
1.6 financial assets
1.7 book structure
chapter 2 china’s economy and
demographics
2.1 introduction
2.2 chinese economy — macro
economic analysis
2.2.1 prospect of
china’s economic growth
2.2.2 basic
statistics
