作者：何晴霞
页数：190
出版社：东南大学出版社
出版日期：2014
ISBN：9787564148980
电子书格式：pdf/epub/txt
内容简介
本书按照商务活动的流程, 编写了从邀请访问建立商务关系到装运到保险到支付代理等各个环节的信函的撰写要点, 撰写注意事项, 并以大量的实际信函佐证, 内容丰富, 简洁明, 非常适合商务英语和涉外专业的学生使用。
本书特色
何晴霞、田国民编著的《实用商务英语阅读(21 世纪应用型本科院校商务英语系列规划教材)》从国 内外知名报刊和出版物七撷选反映商务特色、人们关 注较多的文章若干篇，涉及世界贸 易、商业伦理、电子商务、电子支付、品牌管理等商 务英语学习者或涉外经贸从业人员必须要了，解的主 题，编入13个单元，辅之以精炼的注解和得当的练习 ，帮助学习者培养商务感性知识，拓展知识面，掌握 商务英语的专业词汇和行业术语，提升其商务交际能 力。
本书适用于“应用型本科”院校、高职高专院校 商务英语专业的学生，也可供非英语专业的学生作 为“拓展”课程及涉外经贸工作人员提升能力使用。
目录
unit 1 international business
text a the world trade organization
text b multinational corporations
unit 2 business ethics
text a international business ethics
text b toyota recall: five critical lessons
unit 3 business and environmental protection
text a chinese ceos set on a greener path
text b firm makes more than a scrap of difference to locals
unit 4 brand management
text a if another brand fits, co-opt it
text b weichai sees its link with ferrari as a winner
unit 5 strategic management
text a qantas half year results
text b ad giants’ merger presents challenges
unit 6 banking industry
text a how bank works
text b banking regulator maps out reform plan
unit 7 foreign exchange market
text a foreign exchange
text b rmb internationalization and the shanghai ftz
unit 8 international trade
text a international trade
text b british lion who stalks china for roaring trade deals
unit 9 human resources management
text a international human resources management
text b industrial park to draw overseas talents
unit 10 e-commerce
text a e-commerce:a kind of new commercial tool
text b local businesses migrating to e-commerce
unit 11 electronic payment
text a how the credit card captured america
text b mastercard introduces new digital payments platform in singapore
unit 12 logistics
text a what is logistics
text b skills spotlight: logistics and 12 related jobs
unit 13 business communication
text a 12 secrets of effective business communication
text b main forms of communication in business
to exercises
text a the world trade organization
text b multinational corporations
unit 2 business ethics
text a international business ethics
text b toyota recall: five critical lessons
unit 3 business and environmental protection
text a chinese ceos set on a greener path
text b firm makes more than a scrap of difference to locals
unit 4 brand management
text a if another brand fits, co-opt it
text b weichai sees its link with ferrari as a winner
unit 5 strategic management
text a qantas half year results
text b ad giants’ merger presents challenges
unit 6 banking industry
text a how bank works
text b banking regulator maps out reform plan
unit 7 foreign exchange market
text a foreign exchange
text b rmb internationalization and the shanghai ftz
unit 8 international trade
text a international trade
text b british lion who stalks china for roaring trade deals
unit 9 human resources management
text a international human resources management
text b industrial park to draw overseas talents
unit 10 e-commerce
text a e-commerce:a kind of new commercial tool
text b local businesses migrating to e-commerce
unit 11 electronic payment
text a how the credit card captured america
text b mastercard introduces new digital payments platform in singapore
unit 12 logistics
text a what is logistics
text b skills spotlight: logistics and 12 related jobs
unit 13 business communication
text a 12 secrets of effective business communication
text b main forms of communication in business
to exercises
