作者：姚建华//李政杰
页数：188
出版社：对外经济贸易大学出版社
出版日期：2014
ISBN：9787566309846
电子书格式：pdf/epub/txt
内容简介
全书共十个项目，从商务接待到后续的各种具体商务活动以及最新的商务动态，几乎涵盖了涉外商务活动的全部内容，融合了各种商务情景，环环相扣，便于学生从整体上把握和理解商务活动的各个环节。同时，本书也由浅入深地为学生提供了各种实用的商务工作情境，从而能够提高学生的实际应用英语去从事涉外商务活动的能力。每个项目精选两篇与项目主题密切相关的文章，其中的重要单词和表达法都有所标注和解释，有利于学生在商务情境中学习商务英语的基本词汇及其表达方式。
本书特色
《全国高等院校基于工作过程的校企合作系列教材:致用商务英语阅读(上)》涵盖三大模块：语言技能类、专业英语类、专业知识类。《全国高等院校基于工作过程的校企合作系列教材:致用商务英语阅读(上)》适用于全国高职高专院校英语专业的商务／应用／外贸／旅游等英语方向以及国际贸易、国际商务或财经类专业的学生；同时适用于全国各高等院校应用型本科英语专业的商务英语方向和国际贸易、国际经济、国际商务及国际工商管理等商科专业的学生。
目录
programme 1business reception
passage1 good qualities of a receptionist
passage 2the importance of reception area， the link betweenyou and your customer
programme2 businesstravel
passage 1 businesstravel
passage 2how to make travelarrangements for your boss
programme 3 visiting trade fai
passage 1 trade fair
passage 2why exhibit at trade fair？
programme 4company profile
passage1 company profile
passage 2an example of a company profile
programme 5 product description
passage1 how to write a description of a business product
passage 2an example of a product description
programme 6 business meeting
passage1 business meeting procedures
passage 2five different types of business meetings
programme7 enquiry
passage1 enquiry
passage 2how to make a good enquiry？
programme 8 offer
passage1 offers
passage 2you can always make an offer on an item
programme 9 counter—offe
passage1 counter—offers
passage 2huawei puts up counter—offer for unit
programme 10 terms of payment
passage1 terms of payment
passage 2why 30—day payment terms？ （excerpts）
appendix
references
passage1 good qualities of a receptionist
passage 2the importance of reception area， the link betweenyou and your customer
programme2 businesstravel
passage 1 businesstravel
passage 2how to make travelarrangements for your boss
programme 3 visiting trade fai
passage 1 trade fair
passage 2why exhibit at trade fair？
programme 4company profile
passage1 company profile
passage 2an example of a company profile
programme 5 product description
passage1 how to write a description of a business product
passage 2an example of a product description
programme 6 business meeting
passage1 business meeting procedures
passage 2five different types of business meetings
programme7 enquiry
passage1 enquiry
passage 2how to make a good enquiry？
programme 8 offer
passage1 offers
passage 2you can always make an offer on an item
programme 9 counter—offe
passage1 counter—offers
passage 2huawei puts up counter—offer for unit
programme 10 terms of payment
passage1 terms of payment
passage 2why 30—day payment terms？ （excerpts）
appendix
references
