
作者:李莹//赵秀丽
页数:207
出版社:对外经济贸易大学出版社
出版日期:2014
ISBN:9787566309884
电子书格式:pdf/epub/txt
内容简介
全书共十个项目,从商务接待到后续的各种具体商务活动以及最新的商务动态,几乎涵盖了涉外商务活动的全部内容,融合了各种商务情景,环环相扣,便于学生从整体上把握和理解商务活动的各个环节。同时,本书也由浅入深地为学生提供了各种实用的商务工作情境,从而能够提高学生的实际应用英语去从事涉外商务活动的能力。每个项目精选两篇与项目主题密切相关的文章,其中的重要单词和表达法都有所标注和解释,有利于学生在商务情境中学习商务英语的基本词汇及其表达方式。
本书特色
《全国高等院校基于工作过程的校企合作系列教材:致用商务英语阅读(下)》中十个项目,从商务接待到后续的各种具体商务活动以及最新的商务动态,几乎涵盖了涉外商务活动的全部内容,融合了各种商务情景,环环相扣,便于学生从整体上把握和理解商务活动的各个环节。同时,《全国高等院校基于工作过程的校企合作系列教材:致用商务英语阅读(下)》也由浅入深地为学生提供了各种实用的商务工作情境,从而能够提高学生的实际应用英语去从事涉外商务活动的能力。每个项目精选两篇与项目主题密切相关的文章,其中的重要单词和表达法都有所标注和解释,有利于学生在商务情境中学习商务英语的基本词汇及其表达方式。每个项目的第一部分设立了问答竞赛形式的热身部分,就相关表达法展开竞赛,学生可以以个人身份或小组形式来参加比赛,争取在短时间内快速识别出全部表达法。中间部分还安排了文化链接,后面补充了与项目主题相关的表达法,主要用来扩大学生的视野,增长专业知识。
目录
programme 1 concluding a contract
passage 1 concluding a contract
passage 2 signing a contract is not the end
programme 2 packaging of products
passage 1 the value of packaging and labeling
passage 2 on green package
programme 3 sole agent
passage 1 a sole agent and his duties
passage 2 how to draft a sole agent agreement?
programme 4 commodity inspection
passage 1 commodity inspection
passage 2 reinspection
programme 5 delivery and shipment
passage 1 on delivery
passage 2 shipping
programme 6 complaints and claims
passage 1 complaints and claims
passage 2 the best way to deal with claims
programme 7 business arbitration
passage 1 business arbitration
passage 2 advantages and disadvantages of arbitration
programme 8 business logistics
passage 1 on logistics functions
passage 2 fourth party logistics
programme 9 business insurance
passage i business insurance
passage 2 marine insurance
programme 10 e—commerce
passage 1 e—commerce and its functions
passage 2 what sells well on the internet?
appendix
references
passage 1 concluding a contract
passage 2 signing a contract is not the end
programme 2 packaging of products
passage 1 the value of packaging and labeling
passage 2 on green package
programme 3 sole agent
passage 1 a sole agent and his duties
passage 2 how to draft a sole agent agreement?
programme 4 commodity inspection
passage 1 commodity inspection
passage 2 reinspection
programme 5 delivery and shipment
passage 1 on delivery
passage 2 shipping
programme 6 complaints and claims
passage 1 complaints and claims
passage 2 the best way to deal with claims
programme 7 business arbitration
passage 1 business arbitration
passage 2 advantages and disadvantages of arbitration
programme 8 business logistics
passage 1 on logistics functions
passage 2 fourth party logistics
programme 9 business insurance
passage i business insurance
passage 2 marine insurance
programme 10 e—commerce
passage 1 e—commerce and its functions
passage 2 what sells well on the internet?
appendix
references















