作者：李瑶
页数：167页
出版社：上海交通大学出版社
出版日期：2020
ISBN：9787313221469
电子书格式：pdf/epub/txt
内容简介
本书内容紧密围绕各项商务话题, 模拟商务交际环境, 选取商务领域活动中的12个典型话题: 公司简介、产品和服务、营销、广告、支付、雇佣、会议、文化、差旅、公司业绩、商业道德和商业竞争, 涵盖商务英语听、说、读、写、译等技能训练和案例分析, 同时引导学生了解商务领域的相关礼仪。
目录
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： Six Signs of a Doomed Entrepreneur
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： An Overview of Business Writing
Part Ⅶ Business Etiquette： Introduction and Greeting
Unit 2 Products and Services
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： How Image Recognition Is Going to Improve Your Social Media Ads
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Memo
Part Ⅶ Business Etiquette： New Job
Unit 3 Marketing
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： Using SWOT Analysis to Develop a Marketing Strategy
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Letter of Establishing Business Relations
Part Ⅶ Business Etiquette： Exchanging Business Cards
Unit 4 Advertising
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： Dove Advertisement Analysis
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Letters of Inquiries and Offers
Part Ⅶ Business Etiquette： Dress Code
Unit 5 Payment
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： International Payment Systems
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Letter of Order
Part Ⅶ Business Etiquette： Entertaining Clients
Unit 6 Employment
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading：How You Quit Your Job Really Matters to Your Future
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： CV and Letter of Application
Part Ⅶ Business Etiquette： Job Interview
Unit 7 Business Conference
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： How to Run Effective Business Meetings
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Minutes
Part Ⅶ Business Etiquette： Business Meeting
Unit 8 Corporate Culture
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： Corporate Culture
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Letters of Complaints and Claims
Part Ⅶ Business Etiquette： Giving and Receiving Gifts
Unit 9 Business Travel
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： The Ultimate Guide to Traveling for Work
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Business Proposal
Part Ⅶ Business Etiquette： Business Travel
Unit 10 Company Performance
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： Tesla’s Stock Could be Cut in Half
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Business Report
Part Ⅶ Business Etiquette： Getting Along with Your Coworkers and Bosses
Unit 11 Business Ethics
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： Four Multinationals Shift Their Business Models for Sustainability
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Letter of Settlement
Part Ⅶ Business Etiquette： Electronic Communication
Unit 12 Business Competition
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading： Why Facebook Is the Biggest Threat to Google’s Ad-Revenue Throne
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing： Contract
Part Ⅶ Business Etiquette： Negotiation
