作者：朱春飞
页数：251
出版社：中国商务出版社
出版日期：2012
ISBN：9787510306815
电子书格式：pdf/epub/txt
内容简介
本书具有鲜明的时代感，体例设计新颖，具有“实用性、拓展性、话题式、职场化、任务化”等特点。本书将英语语言与国际商务专业知识相结合，根据外贸业务的主要环节和商务活动的特定情境，精心设计了国际商务参展、实地参观公司、商务宴请和观光、商品价格磋商、商品品质磋商、商品包装磋商、商品船期磋商、保险条款磋商、支付条款磋商、提前交货磋商、合同签订、代理事项磋商、合同善后索赔问题磋商等13个职场化的商务沟通场景。
本书特色
郑荷芬、朱春飞主编的《商务沟通》是中国国际贸易学会“十二五”规划教材。教材具有鲜明的时代感，体例设计新颖，具有“实用性、拓展性、话题式、职场化、任务化”等特点。
本书共设13个职场化的商务沟通场景，内容包括：国际商务参展、实地参观公司、商务宴请和观光、商品价格磋商、商品品质磋商、商品包装磋商、商品船期磋商、保险条款磋商、支付条款磋商、提前交货磋商、合同签订、代理事项磋商、合同善后索赔问题磋商等。
目录
Unit 2 ViSit to a C0mpany Getting started Lead-in More information about your company. Task Useful Expressions Discussion Showing around the company Assignment and Situational R01e—play My learning Files Appendix I 怎样同北欧人进行商务沟通？ Appendix Ⅱ国际商务着装须知
Unit 3 BuSineSS Dinner and SightSeelng Getting started Lead-in They all taste delicious Task Useful Expressions Discussion Our first place is the West Lake Assignment and Situational Role-play My Learning Files Appendix I 怎样同韩国人进行商务沟通？ Appendix Ⅱ 中国菜肴常见刀法中英文对照． Appendix Ⅲ 中国菜肴常见烹调法中英文对照 Appendix IV 西餐简介 Appendix V 饮料及酒 英文对照
Unit 4 Price Getting started Lead-in The price is still on the high side Task Useful Expressions Assignment and Situational Role-play My Learning Files ; ; Appendix I 怎样同印度人进行商务沟通？ Appendix Ⅱ国际商务接待礼仪
Unit 5 Quality Getting started Lead-in Quality is of utmost importance Task Useful Expressions Assignment and Situational Role-play ; My Learning Files ; ; Appendix I 怎样同英国人进行商务沟通？ Appendix Ⅱ国际商务活动中的握手礼仪
Unit 6 Packing Getting started Lead-in ; ; Top products require top packing Task Useful Expresslons Assignment and Situational Role-play My Learning Files Appendix I 怎样同加拿大人进行商务沟通？ Appendix Ⅱ 国际商务活动中的交谈礼仪
Unit 7 Shipment Getting started Lead—in ; ; If you can advance the shipment Task Useful Expresslons Assignment and Situational Role-play My Learning Files AppendixI 怎样同美国人进行商务沟通？ AppendixⅡ 国际商务活动中的餐桌礼仪 AppendixⅢ 世界主要港
Unit 8 Insurance Getting started Lead—in ; ; What risks should be covered? Task Useful Expresslons Assignment and Situational Role—play My Learning Files Appendix I 怎样同阿拉伯人进行商务沟通？ ; ; Appendix Ⅱ国际商务活动中的电话礼仪 Appendix Ⅲ 中国保险条款海运货物保险险别
Unit 9 Payment Getting started Lead—in Do You accept D／P? Task Useful Expresslons Assignment and Situational Role-play My Learnlng Files Appendix I 怎样同巴西人进行商务沟通？ Appendix Ⅱ 国际商务活动中的拜访礼仪 Appendix Ⅲ 国际贸易结算方式中英文对照
Unit 10 Delivery Getting started Lead—in ; Useful Expresslons Assignment and Situational Role-play My Learning Files ; ; Appendix I 怎样同法国人进行商务沟通？ ; ; Appendix Ⅱ国际商务活动中的谈判礼仪
Unit 11 Contract Getting started Lead—in ; ; Can we sign the contract today? Task Useful Expresslons Assignment and Situational ; Role-play My Learning Files Appendix I 怎样同德国人进行商务沟通？ ; ; Appendix Ⅱ国际商务活动中的签约礼仪 Appendix Ⅲ 外销合同模版
Unit 12 Agency ; Getting started Lead—in The possibility of being your agency in Australia Task Useful Expressions Assignment and Situational Role-play Mv Learning Files Appendix I 怎样同澳大利亚人进行商务沟通？ Appendix Ⅱ国际商务活动中的送礼礼仪
Unit 13 Claim Getting started Lead-in But I have to inform you of bad news Task Useful Expresslons Assignment and Situational Role-play ~ My Learning Files Appendix I 怎样同日本人进行商务沟通？ Appendix Ⅱ国际商务活动中的进口索 References
