作者：徐小贞
页数：244
出版社：高等教育出版社
出版日期：2011
ISBN：9787040296372
电子书格式：pdf/epub/txt
内容简介
本书的编写借鉴英国国家职业资格证书（nvq）教育科学的教学指导思想、先进实用的育人理念、以学生为中心的教学方法、模块化的教学方式、重在过程的多元化教学评价、强调就业能力的素质教育实践，从选材、体例到评价都体现了国际上先进的职业教育理念。
《国际商务管理（英文版）》率先应用多元化评价体系，教材中配备了操作性强、评估标准明确的“教学评估指导”，要求教学双方实施评估标准、内容、形式、方法、主体、时段的多元化。多元化评估有利于客观地评估学生的职业能力和促进学生持续地学习，培养学生良好的自学能力和自我评价能力。
本书特色
本书是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。该项目由广东省教育厅牵头，与英国文化委员会合作开发，由深圳职业技术学院应用外国语学院负责实施，为中英合作开展的横向国际项目。该系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用，经过不断修改和润色，最终完成本教材。
目录
chapter 1 foundatio of management
part ⅰ defining management
part ⅱ the essence of management
part ⅲ the development of management thoughts
chapter 2 business organizatio
part ⅰ business planning
part ⅱ organization charts and organization structure
part ⅲ forms of business ownehip
chapter 3 strategic management
part ⅰ strategy and strategic management
part ⅱ the strategic management process
part ⅲ levels of strategy
chapter 4 organizational culture
part ⅰ getting to know organizational culture
part ⅱ identifying types of organizational culture
part ⅲ learning to read organizational culture
part ⅳ diagnosing organizational culture
chapter 5 management communication
part ⅰ introduction to communication
part ⅱ dimeio of communication
part ⅲ organizational communication
chapter 6 operatio management
part ⅰ definition and strategies of operatio management
part ⅱ operatio controls
part ⅲ production processes and technology
chapter 7 human resource management
part ⅰ introduction
part ⅱ human resource management activities
part ⅲ environmental concer and current issues
chapter 8 financial management
part ⅰ accounting and financial analysis
part ⅱ financing
part ⅲ merger and acquisition
chapter 9 marketing management
part ⅰ developing and pricing products
part ⅱ distributing products
part ⅲ promoting products
chapter 10 project management
part ⅰ introduction to a project
part ⅱ project life cycle
part ⅲ project management
appendix
assessment guidance
aims
assessment procedures and methods
demotrating knowledge and undetanding
roles of student/assessor
assessment criteria
bibliography
