作者：汪玉玲
页数：216
出版社：对外经济贸易大学出版社
出版日期：2021
ISBN：9787566323446
电子书格式：pdf/epub/txt
内容简介
本书内容包括：全球商业环境、全球商务进入战略、商业组织、商业管理、组织行为和动机、国际营销管理、营销战略、战略管理、领导力和决策、人力资源管理等。
目录
Part A Theoretical Knowledge
Text 1 International Business
Text 2 Importance of International Business Education
Part B Topic-based Reading
Text 3 The State of Globalization in 2021
Text 4 Implementing Inclusive Policies Across a Global Organization
Chapter 2 Global Business Entry Strategies
Part A Theoretical Knowledge
Text 1 International Business Operations
Text 2 Risks of International Business Entry
Part B Topic-based Reading
Text 3 Will Covid-19 Have a Lasting Impact on Globalization?
Text 4 We Can’t Undo Globalization， But We Can Improve It
Chapter 3 Business Organizations
Part A Theoretical Knowledge
Text 1 Organizational Structure
Text 2 International Organizations
Part B Topic-based Reading
Text 3 How to Successfully Scale a Flat Organization
Text 4 How Midsize Companies Can Adapt to Changing Demand
Chapter 4 Managing the Business
Part A Theoretical Knowledge
Text 1 Management Theories
Text 2 Concepts Related to Business Management
Part B Topic-based Reading
Text 3 Research： Adding Women to the C-Suite Changes-How Companies Think
Text 4 Want to Be a Better Manager? Get a Protege
Chapter 5 Organizational Behavior and Motivation
Part A Theoretical Knowledge
Text 1 Organizational Behavior
Text 2 Motivation
Part B Topic-based Reading
Text 3 How to Keep Your Team Motivated， Remotely
Text 4 When Empowering Employees Works， and When It Doesn’t
Chapter 6 International Marketing Management
Part A Theoretical Knowledge
Text 1 Marketing Environment Analytical Frameworks
Text 2 Marketing Strategy Tools
Part B Topic-based Reading
Text 3 The Secret to Becoming a Market Leader
Text 4 Advertisers， Skip the Platitudes in 2021
……
Chapter 7 Marketing Strategies
Chapter 8 Strategic Management
Chapter 9 Leadership and Decision Making
Chapter 10 Human Resource Management
