
作者:希尔
页数:504
出版社:中国人民大学出版社
出版日期:2013
ISBN:9787300175782
电子书格式:pdf/epub/txt
内容简介
这是一本英文删减教材。原著是国际商务领域的一本权威教材,自1994年问世以来,八次修订再版,备受世界各国高校师生和商务人士的好评。本书非常适合作为我国本科教育的双语教材,也可用作研究生、MBA教材,还可作为跨国企业及涉外企业商务人士的参考书。
本书特色
《教育部经济管理类双语教学课程教材·国际商务经典教材:国际商务(英文版·第9版)(全新版)》是一本英文删减教材。原著是国际商务领域的一本权威教材,自1994年问世以来,八次修订再版,备受世界各国高校师生和商务人士的好评。《教育部经济管理类双语教学课程教材·国际商务经典教材:国际商务(英文版·第9版)(全新版)》非常适合作为我国本科教育的双语教材,也可用作研究生、mba教材,还可作为跨国企业及涉外企业商务人士的参考书。
目录
part one introduction and overview
chapter 1 globalization
part two country differences
chapter 2 national differences in political economy
chapter 3 political economy and economic development
chapter 4 differences in culture
chapter 5 ethics in international business
part three the global trade and investment environment
chapter 6 international trade theory
chapter 7 the political economy of international trade
chapter 8 foreign direct investment
chapter 9 regional economic integration
part four the global monetary system
chapter 10 the foreign exchange market
chapter 11 the international monetary system
chapter 12 the global capital market
part five the strategy and structure of international business
chapter 13 the strategy of international business
chapter 14 the organization of international business
chapter 15 entry strategy and strategic alliances
part six business operations
chapter 16 exporting, importing, and countertrade
chapter 17 global production, outsourcing, and logistics
chapter 18 global marketing and r&d
chapter 19 global human resource management
chapter 20 accounting and finance in the international business















