作者：徐滴石
页数：181
出版社：人民交通出版社
出版日期：2021
ISBN：9787114170980
电子书格式：pdf/epub/txt
内容简介
本书主要研究经济因素如何影响企业的创新活动从而分析和总结出企业创新的决定性因素，通过定量分析方法和定性分析方法制定出企业创新模型和核心竞争力评价表格，并通过汽车制造企业创新研究进行了案例分析。
目录
1.1 Introduction
1.2 Background
1.3 Research Scope
1.4 Reference to Previous Studies on Innovation
1.5 Research Questions and Objectives
1.6 Research Methods: Case Study with Mixed Method
1.7 Value of Further Investigation of the Topic
1.8 Research Structure
1.9 Summary
Chapter 2 Literature Review
2.1 Introduction
2.2 Innovation Drives Economic Growth
2.3 Theory of Innovation
2.4 Core Competenees and Innovation
2.5 R&D and Innovation
2.6 Networking and Innovation
2.7 A Company’s Size and Innovation
2.8 Exports
2.9 Summary
Chapter 3 Methodology
3.1 Introduction
3.2 Case Study Research Strategy
3.3 Philosophical Assumption
3.4 Pilot Study
3.5 Quantitative Method
3.6 Qualitative Research
3.7 The Mixed Method Design
3.8 Ethical Concerns
3.9 Summary
Chapter 4 Innovation in Auto Manufacturing Industries: a Case Study in Jinan
4.1 Introduction
4.2 Innovation Activities in Jinan
4.3 Auto Manufacturing Industry in Jinan
4.4 Summary
Chapter 5 Quantitative Research
5.1 Introduction
5.2 Framework of Innovation in Auto Manufacturing Enterprises
5.3 Questionnaire Reliability and Validity
5.4 Data Collection and Description
5.5 Quantitative Data Analysis
5.6 A Model of Innovation
5.7 Summary
Chapter 6 Qualitative Research
6.1 Introduction
6.2 knowledge Context for Innovation
6.3 Qualitative Research Questions
6.4 Qualitative Data Collection
6.5 Data Description
6.6 Explore and Visualize Qualitative Data in NVivo
6.7 Outputs Presentation using Mixed Method
6.8 Summary
Chapter 7 Discussion and Conclusion
7.1 Introduction
7.2 Research Questions Answered
7.3 The Contributions Made by This Book
7.4 Suggestions for Future Research
Acknowledgement
Appendix A Final Questionnaire （translation）
Appendix B Output of Questionnaire Reliability from SPSS
Appendix C Output of Questionnaire Validity from SPSS
Appendix D Chi-square Distribution Table
Appendix E Results of Chi-square of 252 Companies from SPSS
Appendix F Results of Logistic Regression Analysis from SPSS （239 firms）
Appendix G Results of Logistic Regression Analysis from SPSS （252 firms）
References
