作者：张达球，周岩，陈宜平主编
页数：206
出版社：化学工业出版社
出版日期：2007
ISBN：9787122005489
电子书格式：pdf/epub/txt
内容简介
本书分12个单元，各单元的理论部分各自独立，但全书连贯起来就构成了一个有机的整体。每个单元的第二部分为主旨阅读(Spotlight Reading)，按会议和展览两大模块分别取材于国际或地区相关重大事件，以增强透视性的体验。各单元还根据各自的主题，通过快速连接(Quick Link)、事件回放(Replay)方式，与主旨阅读的题材构成一类事件话题。
本书设计了两大类练习：专业词库(Terminology Bank)和需求实践(On睤emand Practice)。专业词库着重对大量首字母缩略词的认识和对专业术语的掌握；需求实践则侧重实际运用能力的训练，包括知识性问题的理解和表达，英汉互译，以及角色体验三种练习形式。
本书适用于会展等相关专业大专院校学生、成人教育学员使用，亦可供从业人员参考。
目录
Contents
Part ⅠMeetings and Conventions1
Unit 1Identifying Meetings and Conventions2
11Lead睮n2
12Spotlight Reading7
13Quick Link9
14Replay11
15Terminology Bank13
16On睤emand Practice14
Unit 2The Foundations of a Proper Industry16
21Lead睮n16
22Spotlight Reading17
23Quick Link20
24Replay21
25Terminology Bank23
26On睤emand Practice24
Unit 3Key Ingredients of a Successful Meeting26
31Lead睮n26
32Spotlight Reading30
33Quick Link34
34Replay35
35Terminology Bank37
36On睤emand Practice37
Unit 4Planning a Meeting40
41Lead睮n40
42Spotlight Reading42
43Quick Link44
44Replay48
45Terminology Bank49
46On睤emand Practice49
Unit 5Meeting Market Research51
51Lead睮n51
52Spotlight Reading56
53Quick Link57
54Replay61
55Terminology Bank64
56On睤emand Practice64
Part Ⅱ Events and Projects67
Unit 6Event Project Management68
61Lead睮n68
62Spotlight Reading70
63Quick Link73
64Replay75
65Terminology Bank77
66On睤emand Practice78
Unit 7Event Marketing Strategy79
71Lead睮n79
72Spotlight Reading83
73Quick Link86
74Replay87
75Terminology Bank88
76On睤emand Practice89
Unit 8Contract Management91
81Lead睮n91
82Spotlight Reading94
83Quick Link97
84Replay99
85Terminology Bank101
86On睤emand Practice102
Unit 9Cost Management104
91Lead睮n104
92Spotlight Reading108
93Quick Link113
94Replay116
95Terminology Bank120
96On睤emand Practice121
Unit 10Event Risk Management123
101Lead睮n123
102Spotlight Reading127
103Quick Link131
104Replay133
105Terminology Bank135
106On睤emand Practice136
Unit 11Human Resources Management138
111Lead睮n138
112Spotlight Reading142
113Quick Link146
114Replay148
115Terminology Bank150
116On睤emand Practice151
Unit 12Safety Management154
121Lead睮n154
122Spotlight Reading 155
123Quick Link159
124Replay163
125Terminology Bank165
126On睤emand Practice166
Key for Reference168
References206
Part ⅠMeetings and Conventions1
Unit 1Identifying Meetings and Conventions2
11Lead睮n2
12Spotlight Reading7
13Quick Link9
14Replay11
15Terminology Bank13
16On睤emand Practice14
Unit 2The Foundations of a Proper Industry16
21Lead睮n16
22Spotlight Reading17
23Quick Link20
24Replay21
25Terminology Bank23
26On睤emand Practice24
Unit 3Key Ingredients of a Successful Meeting26
31Lead睮n26
32Spotlight Reading30
33Quick Link34
34Replay35
35Terminology Bank37
36On睤emand Practice37
Unit 4Planning a Meeting40
41Lead睮n40
42Spotlight Reading42
43Quick Link44
44Replay48
45Terminology Bank49
46On睤emand Practice49
Unit 5Meeting Market Research51
51Lead睮n51
52Spotlight Reading56
53Quick Link57
54Replay61
55Terminology Bank64
56On睤emand Practice64
Part Ⅱ Events and Projects67
Unit 6Event Project Management68
61Lead睮n68
62Spotlight Reading70
63Quick Link73
64Replay75
65Terminology Bank77
66On睤emand Practice78
Unit 7Event Marketing Strategy79
71Lead睮n79
72Spotlight Reading83
73Quick Link86
74Replay87
75Terminology Bank88
76On睤emand Practice89
Unit 8Contract Management91
81Lead睮n91
82Spotlight Reading94
83Quick Link97
84Replay99
85Terminology Bank101
86On睤emand Practice102
Unit 9Cost Management104
91Lead睮n104
92Spotlight Reading108
93Quick Link113
94Replay116
95Terminology Bank120
96On睤emand Practice121
Unit 10Event Risk Management123
101Lead睮n123
102Spotlight Reading127
103Quick Link131
104Replay133
105Terminology Bank135
106On睤emand Practice136
Unit 11Human Resources Management138
111Lead睮n138
112Spotlight Reading142
113Quick Link146
114Replay148
115Terminology Bank150
116On睤emand Practice151
Unit 12Safety Management154
121Lead睮n154
122Spotlight Reading 155
123Quick Link159
124Replay163
125Terminology Bank165
126On睤emand Practice166
Key for Reference168
References206
