作者：雷兵等编
页数：194
出版社：东北财经大学出版社
出版日期：2013
ISBN：9787565410574
电子书格式：pdf/epub/txt
内容简介
本教材具有如下特点：1.脉络清晰，职业指向性明确；2.专业性和职业性强；3.适用对象广泛。本教材不仅可以作为中高等职业院校会展专业学生的教材，还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。
本书特色
《会展英语(附光盘第2版会展专业21世纪高职高专精品教材)》编著者雷兵、杨晓梅。
本教材从情景对话入手，培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习，而是将职业技能的训练贯穿于英语学习中，使学习者感到明确的职业指向性。
本教材不仅可以作为中高等职业院校会展专业学生的教材，还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。
目录
unit 1 preparation for exhibition(展前) lesson one brief introduction to conventions and exhibitions section one：lead in section two：speak and act section three：intensive reading section four：read more lesson two planning the exhibition section one：lead in section two：speak and act section three：intensive reading section four：read more lesson three exhibition marketing section one：lead in section two：speak and act section three：intensive reading section four：read more lesson four invitation section one：lead in section two：speak and act section three：intensive reading section four：read moreunit 2 at the exhibition(展中) lesson one receiving clients section one：lead in section two：speak and act section thfee：intensive reading section four：read more lesson two sales presentation section one：lead in section two：speak and act section three：intensive reading section four：read more lesson three business negotiation section one：lead in section two：speak and act section three：intensive reading section four：read more lesson four signing a contract section one：lead in section two：speak and act section thfee：intensive reading section four：read more lesson five organizing activities section one：lead in section two：speak and act section three：intensive reading section four：read moreunit 3 exhibition follow-up(展后) lesson one follow-ud businesses section one：lead in section two：speak and act section three：intensive reading section four：read more lesson two exhibition results analysis section one：lead in section two：speak and act section three：intensive reading section four：read moreunit 4 convention(会议) lesson one booking a meeting section one：kad in section two：speak and act section three：intensive reading section four：read more lesson two preparation for international convention section one：lead in section two：speak and act section three：intensive reading section follr：read more lesson three opening and closing ceremony section one：lead in section two：speak and act section three：intensive reading section four：read more lesson four notice section one：lead in section two：speak and act section three：intensive reading section four：read more附录1 主要国际会议、展览行业组织附录2 会展词汇与术语主要参考文献练习参考答案
