作者：主编马瑜, 张丽
页数：176页
出版社：北京理工大学出版社
ISBN：9787576338652
电子书格式：pdf/epub/txt
内容简介
本书按会展活动流程分为八个单元，涵盖展会筹备、设计、推广等内容，每个单元结合“读写译、视听说”技能，强化专业知识与语言技能的融合，培养学生在职场中准确使用英语的能力。
作者简介
马瑜，无锡科技职业学院文化旅游学院副院长，副教授，江苏省青蓝工程 中青年骨 ，东南大学访问学者，企业人力资源管理师，双师型教师。任教以来担任多个专业应用英语类课程的教学工作，先后主持省部级、市厅级项目等纵横向课题十余项，申获专利两项；参编多部职业教育类教材，其中《新标准高职英语教程》获评“十四五”规划教材；在 外学术期刊公开发表论文二十余篇，其中核心期刊三篇，荣获省、市级 论文奖两项。近三年分别荣获江苏省微课教学大赛一等奖、三等奖；指导学生参加江苏省 毕业论文一等奖、江苏省“用英语讲好中国故事”微视频大赛一等奖；江苏省教师教学能力大赛二等奖、三等奖；无锡市外语微课教学大赛特等奖、二等奖等。
目录
Unit 1 Overview of the Exhibition展会概述
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 2 Exhibition Planning展览策划
Part l Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 3 Booth Design展位设计
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 4 Interpretation参展产品介绍
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 5 Promotion and Marketing推广与营销
Part I Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 6 Operation Management展会运行与管理
Part 1 Lead-in.
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 7 Contacting after Exhibition展后跟进
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 8 Evaluation and Measurement展后评估
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
参考文献
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 2 Exhibition Planning展览策划
Part l Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 3 Booth Design展位设计
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 4 Interpretation参展产品介绍
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 5 Promotion and Marketing推广与营销
Part I Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 6 Operation Management展会运行与管理
Part 1 Lead-in.
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 7 Contacting after Exhibition展后跟进
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 8 Evaluation and Measurement展后评估
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
参考文献
