作者：戴明元主编
页数：142
出版社：清华大学出版社
出版日期：2015
ISBN：9787302399537
电子书格式：pdf/epub/txt
内容简介
“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，全书以话题为核心，语言技能为主线, 精心设计的任务型活动贯穿每个教学单元。本书为《新商务英语综合教程4》，全书共8 个单元，每单元由Learning Objectives，Lead-in，Readings，Language Skills in Focus 和Cultural Tips 5 个模块构成，以多种形式对英语阅读、翻译、写作和口语等基本技能进行综合性训练。
本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在二年级下学期使用。
本书特色
“新商务英语教程”系列教材采用话题、语言技 能和任务紧密结合的编写原则，全书以话题为核心， 语言技能为主线，精心设计的任务型活动贯穿每个教 学单元。本书为《新商务英语综合教程4》，由戴明 元主编，全书共8个单元，每单元由learning objectives，lead-in，readings，language skills in focus和cultural tips 5个模块构成， 以多种形式对英语阅读、翻译、写作和口语等基本技 能进行综合性训练。
本教材可供高职高专院校商务英语专业和应用英 语专业外贸和涉外文秘方向的学生在二年级下学期使 用。
目录
unit 1 corporate culture
learning objectives
section a lead-in
section b readings
text a what is corporate culture?
text b being a gentleman at the office: the dos of business etiquette
section c language skills in focus
section d cultural tips
unit 2 trademark and brand
learning objectives
section a lead-in
section b readings
text a brand awareness
text b protecting your brand with trademarks
section c language skills in focus
section d cultural tips
unit 3 mechanism of the board
learning objectives
section a lead-in
section b readings
text a the board of directors
text b a more effective board of directors
section c language skills in focus
section d cultural tips
unit 4 stock market
learning objectives
section a lead-in
section b readings
text a understanding the stock market
text b how stocks and the stock market work
section c language skills in focus
section d cultural tips
unit 5 overseas market
learning objectives
section a lead-in
section b readings
text a the challenges of doing business overseas
text b product strategies for overseas markets
section c language skills in focus
section d cultural tips
vision of the
unit 6 company
learning objectives
section a lead-in
section b readings
text a building your company’s vision
text b what is a vision statement?
section c language skills in focus
section d cultural tips
unit 7 business tycoons
learning objectives
section a lead-in
section b readings
text a warren buffett
text b a successful leader–li ka-shing
section c language skills in focus
section d cultural tips
unit 8 top 500
learning objectives
section a lead-in
section b readings
text a apple inc
text b starbucks
section c language skills in focus
section d cultural tips
new words and expressions
learning objectives
section a lead-in
section b readings
text a what is corporate culture?
text b being a gentleman at the office: the dos of business etiquette
section c language skills in focus
section d cultural tips
unit 2 trademark and brand
learning objectives
section a lead-in
section b readings
text a brand awareness
text b protecting your brand with trademarks
section c language skills in focus
section d cultural tips
unit 3 mechanism of the board
learning objectives
section a lead-in
section b readings
text a the board of directors
text b a more effective board of directors
section c language skills in focus
section d cultural tips
unit 4 stock market
learning objectives
section a lead-in
section b readings
text a understanding the stock market
text b how stocks and the stock market work
section c language skills in focus
section d cultural tips
unit 5 overseas market
learning objectives
section a lead-in
section b readings
text a the challenges of doing business overseas
text b product strategies for overseas markets
section c language skills in focus
section d cultural tips
vision of the
unit 6 company
learning objectives
section a lead-in
section b readings
text a building your company’s vision
text b what is a vision statement?
section c language skills in focus
section d cultural tips
unit 7 business tycoons
learning objectives
section a lead-in
section b readings
text a warren buffett
text b a successful leader–li ka-shing
section c language skills in focus
section d cultural tips
unit 8 top 500
learning objectives
section a lead-in
section b readings
text a apple inc
text b starbucks
section c language skills in focus
section d cultural tips
new words and expressions
