作者：周俐主编
页数：204页
出版社：重庆大学出版社
出版日期：2017
ISBN：9787568906722
电子书格式：pdf/epub/txt
内容简介
本册共12个主题单元，每单元内容包括Text A和Text B，其中Text A为精读材料，Text B为补充阅读材料。涵盖商务语言，企业文化，公司面试，商务交际，商务礼仪等内容。测重英语基础语言能力的培养，商务词汇的积累和商务文化知识的了解。材料新颖，文体多样，实践性强。
本书特色
本册共12个主题单元，每单元内容包括Text A和Text B，其中Text A为精读材料，Text B为补充阅读材料。涵盖商务语言，企业文化，公司面试，商务交际，商务礼仪等内容。测重英语基础语言能力的培养，商务词汇的积累和商务文化知识的了解。材料新颖，文体多样，实践性强。
目录
Unit 1 Passion in Career Part I Lead-in Activities Part II Intensive Reading Text A A Love Story Part III Supplementary Reading Text B The Third PlaceUnit2 Judgments and Decisions Part I Lead-in Activities Part II Intensive Reading Text A Regret Part III Supplementary Reading Text B ResponsibilityUnit 3 Successful Businessman Part I Lead-in Activities Part II Intensive Reading Text A Think Different Part III Supplementary Reading Text B The Commencement Address at Stanford University on June 12, 2005Unit4 Chinese Philosophy in Business Part I Lead-in’ Activities Part II Intensive Reading Text A Chinese Thoughts on Organisations and Management Part III Supplementary Reading Text B Common Chinese ValuesUnit 5 Road to Success Part I Lead-in Activities Part II Intensive Reading Text A You Are a Product of Your Mountains Part I!I Supplementary Reading Text B The Six MAINLY Pathways of LifeUnit 6 Warren Buffet’s Letter Part I Lead-in Activities Part II Intensive Reading Text A Berkshire Today Part III Supplementary Reading Text B Warren Buffett’s Letter：Gender Should Never Decide CEOUnit 7 Tact and Talent Part I Lead-in Activities Part II Intensive Reading Text A Tact and Talent Part III Supplementary Reading Text B Is Luxury the Ticket
Unit 8 Character and Personality Part I Lead-in Activities Part II Intensive Reading Text A The English Character Part III Supplementary Reading Text B Cherishing What You Have Now, and Striving for the Future Unit 9 Campus Life Part I Lead-in Activities Part II Intensive Reading Text A University Days Part III Supplementary Reading Text B In Search of the Real Bill GatesUnit 10 Future English Part I Lead-in Activities Part II Intensive Reading Text A Future English Part III Supplementary Reading Text B Mobile PaymentsUnit 11 Datafication of Human Resources Part I Lead-in Activities Part II Intensive Reading Text A The Datafication of Human Resources Part III Supplementary Reading Text B FT Interview with Google Co-founder and CEO Larry PageUnit 12 Customer-centric Marketing Part I -Lead-in Activities Part II Intensive-Reading Text A Five Customer-centric Marketing Lessons from Apple to Zappos Part III Supplementary Reading Text B The Future of Marketing: A Little Less Campaign and a Little More Action
Unit 8 Character and Personality Part I Lead-in Activities Part II Intensive Reading Text A The English Character Part III Supplementary Reading Text B Cherishing What You Have Now, and Striving for the Future Unit 9 Campus Life Part I Lead-in Activities Part II Intensive Reading Text A University Days Part III Supplementary Reading Text B In Search of the Real Bill GatesUnit 10 Future English Part I Lead-in Activities Part II Intensive Reading Text A Future English Part III Supplementary Reading Text B Mobile PaymentsUnit 11 Datafication of Human Resources Part I Lead-in Activities Part II Intensive Reading Text A The Datafication of Human Resources Part III Supplementary Reading Text B FT Interview with Google Co-founder and CEO Larry PageUnit 12 Customer-centric Marketing Part I -Lead-in Activities Part II Intensive-Reading Text A Five Customer-centric Marketing Lessons from Apple to Zappos Part III Supplementary Reading Text B The Future of Marketing: A Little Less Campaign and a Little More Action
