作者：赵树旺//栗文达//白杨
页数：150
出版社：中国传媒大学出版社
出版日期：2015
ISBN：9787565711947
电子书格式：pdf/epub/txt
内容简介
本书旨在通过12单元的36篇文章, 将新闻传播的现实与未来、理论与实践展现在读者面前。
作者简介
赵树旺，河北大学新闻传播学院副教授，硕士生导师。中国传媒大学博士。主要研究方向为数字出版、新媒体、国际传播。主持和参与各类科研项目十余项。发表论文四十余篇，其中五篇被《新华文摘》和人大复印报刊资料摘编或全文转载。 栗文达，河北师范大学外国语学院副教授，硕士生导师，优秀青年教师。主要研究方向为翻译理论与实践。主持和参与各类科研项目十余项，发表论文十余篇。 白杨，河北大学外语教研部教师。毕业于马来西亚国际伊大英语语言文学专业。主要研究方向为应用语言学、翻译理论与实践。
本书特色
赵树旺、栗文达、白杨编著的《新闻传播学专业英语》为中国高校新闻学与传播学专业本科生与研究生专用教材，主要目的为帮助学生学习国际新闻与传播先进经验，中英文双语版，主要内容包括新闻学、报纸、杂志、图书、电台、电视、电影、网络、媒介融合、传播学、传播模式、传播效果等十二章内容，编著原则志在站在学术和媒体发展的前沿，打造同类图书中的精品。
目录
unit 1 journalism
1 what is journalism?
2 news values
3 normative theories of press
unit 2 newspaper
1 who killed the newspaper?
2 making news pay: reinventing the newspaper
3 newspapers managers: who does what
unit 3 magazine
1 the magazine industry: non-news is good news
2 reading between the lines
3 academic publishing: open sesame
unit 4 book
1 book categories
2 the transformation of the book industry. disappearing ink
3 the future of publishing: e-publish or perish
unit 5 radio
1 five companies that will define the future of radio
2 name that tune-in: who will emerge as the future of radio?
3 international broadcasters: waves in the web
unit 6 television
1 television companies in the united states
2 here, there and everywhere: television is spreading in new directions
3 an interactive future
unit 7 movie
1 hollywood’s big six are profiting from unoriginality
2 film is dead? what else is new?
3 for hollywood, the future is here. it’s just not evenly distributed
unit 8 internet
1 person of the year: you
2 the end of mass media: coming full circle
3 social media: the people formerly known as the audience
unit 9 media convergence
1 media convergence
2 convergence of tv and computer
3 vision of convergence
unit 10 communicaiton
1 what is communication?
2 human communication
3 mass communication
unit 11 communication models
1 lasswell’s model of communication
2 osgood-schramm model of communication
3 riley&riley model of communication
unit 12 communication effects
1 agenda setting theory
2 the spiral of silence theory
3 cultivation theory
1 what is journalism?
2 news values
3 normative theories of press
unit 2 newspaper
1 who killed the newspaper?
2 making news pay: reinventing the newspaper
3 newspapers managers: who does what
unit 3 magazine
1 the magazine industry: non-news is good news
2 reading between the lines
3 academic publishing: open sesame
unit 4 book
1 book categories
2 the transformation of the book industry. disappearing ink
3 the future of publishing: e-publish or perish
unit 5 radio
1 five companies that will define the future of radio
2 name that tune-in: who will emerge as the future of radio?
3 international broadcasters: waves in the web
unit 6 television
1 television companies in the united states
2 here, there and everywhere: television is spreading in new directions
3 an interactive future
unit 7 movie
1 hollywood’s big six are profiting from unoriginality
2 film is dead? what else is new?
3 for hollywood, the future is here. it’s just not evenly distributed
unit 8 internet
1 person of the year: you
2 the end of mass media: coming full circle
3 social media: the people formerly known as the audience
unit 9 media convergence
1 media convergence
2 convergence of tv and computer
3 vision of convergence
unit 10 communicaiton
1 what is communication?
2 human communication
3 mass communication
unit 11 communication models
1 lasswell’s model of communication
2 osgood-schramm model of communication
3 riley&riley model of communication
unit 12 communication effects
1 agenda setting theory
2 the spiral of silence theory
3 cultivation theory
