作者：孙万军
页数：192
出版社：中国人民大学出版社
出版日期：2019
ISBN：9787300274300
电子书格式：pdf/epub/txt
内容简介
本教材语言和传播学知识并重，编写了12个单元，篇幅适于一个学期的教学使用。课后附有注释、加注音标的生词、翻译练习和讨论写作题，以利于课后的学习和复习。
作者简介
孙万军，文学博士，教授、硕士生导师；曾获北京市优秀教师、河北省师德先进个人等称号；主持国家社科基金课题、北京市社科基金课题、新闻出版广电总局软科学课题、北京市教委社科课题等多项；出版专著4部，发表AHCI、CSSCI检索论文20余篇。近年出版的教材有《跨文化传播简明英语教程》、《西方编辑学入门》、《大学生英语实践短剧》等。
本书特色
《传播学专业英语》是以作者多年的教学讲义为蓝本，参考多种国内外同类教材编著而成。每单元两篇课文，最篇偏重理论，第二篇偏重大众传播史。力求兼顾知识的系统性和文章的趣味性和可读性。五、篇幅合适。本教材考虑到高校教学的实际，准备编写12个单元，篇幅适于一个学期的教学使用。本书的目标读者是高等院校新闻传媒类专业高年级本科生和研究生，可以用作传播学专业英语教材，也可以用作传播学英文授课或双语授课教材。
目录
Unit 1 The Importance of Communication
Text A Communication—What Makes Man the Master of the Earth
Text B Stages in the History of Human Communication
Unit 2 The Nature of Communication ?
Text A What is Communication
Text B What Communication Does
Unit 3 Culture, Communication and Mass Communication
Text A Culture and Communication
Text B What is Mass Communication
Unit 4 Basics of Communication Theories (I)
Text A The Media as Gatekeeper
Text B The Limited Effects Theories
Unit 5 Basics of Communication Theories (II)
Text A Theories about Audience and Communication Effects
Text B The Meaning-Making Perspective
Unit 6 Books
Text A History of Books
Text B Book Publishing
Unit 7 Newspapers
Text A Early History of Newspapers
Text B Development of Newspapers
Text C Newspapers in USA and Their Audiences
Text D Trends and Convergence in Newspaper Publishing
Unit 8 Magazines ?
Text A A Short History of Magazines
Text B Structure of the Magazine Industry
Text C Trends in Magazine Publishing
Unit 9 Radio Broadcasting
Text A Early History of Radio
Text B Development of Radio Broadcasting
Unit 10 Movies
Text A A Short History of the Movies
Text B The Development of the Movies
Text C Movies in the Age of Television
Text D Movie Industry Today
Unit 11 Television
Text A A Short History of Television
Text B The Broadcast Television Industry
Text C Trends and Convergence in Television and Cable
Unit 12 The Internet
Text A A Short History of the Internet
Text B The Internet Today
Text A Communication—What Makes Man the Master of the Earth
Text B Stages in the History of Human Communication
Unit 2 The Nature of Communication ?
Text A What is Communication
Text B What Communication Does
Unit 3 Culture, Communication and Mass Communication
Text A Culture and Communication
Text B What is Mass Communication
Unit 4 Basics of Communication Theories (I)
Text A The Media as Gatekeeper
Text B The Limited Effects Theories
Unit 5 Basics of Communication Theories (II)
Text A Theories about Audience and Communication Effects
Text B The Meaning-Making Perspective
Unit 6 Books
Text A History of Books
Text B Book Publishing
Unit 7 Newspapers
Text A Early History of Newspapers
Text B Development of Newspapers
Text C Newspapers in USA and Their Audiences
Text D Trends and Convergence in Newspaper Publishing
Unit 8 Magazines ?
Text A A Short History of Magazines
Text B Structure of the Magazine Industry
Text C Trends in Magazine Publishing
Unit 9 Radio Broadcasting
Text A Early History of Radio
Text B Development of Radio Broadcasting
Unit 10 Movies
Text A A Short History of the Movies
Text B The Development of the Movies
Text C Movies in the Age of Television
Text D Movie Industry Today
Unit 11 Television
Text A A Short History of Television
Text B The Broadcast Television Industry
Text C Trends and Convergence in Television and Cable
Unit 12 The Internet
Text A A Short History of the Internet
Text B The Internet Today
