
作者:严怡宁 编著
页数:289
出版社:华中科技大学出版社
出版日期:2011
ISBN:9787560975566
电子书格式:pdf/epub/txt
内容简介
《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标,内容共分12章,涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。本书适合高等院校新闻传播专业学生使用,也可供相关爱好者学习。
本书特色
本教材的内容时间跨越数百年,从新闻传播思想的经典文献到当代学者对新闻与大众传播媒介最新动态的描述,涉及了新闻与传播史的一些重要阶段和重要著述。学科以新闻学和传播学为主,包括与新闻学和传播学相关或交叉的政治学、经济学、法学、文化学、社会学等。
目录
chapter one mass media and mass communication
section 1 the role of media and mass communication in an
information society
section 2 mass communication process
section 3 mass media effects
chapter two newspaper
section 1 overview of newspaper industry
section 2 different forms of newspaper articles
section 3 newspaper development and challenges
chapter three magazine
section 1 function and readership
section 2 types of magazine
section 3 difficulties and hopes
chapter four book
section 1 special features
section 2 types of books
section 1 the role of media and mass communication in an
information society
section 2 mass communication process
section 3 mass media effects
chapter two newspaper
section 1 overview of newspaper industry
section 2 different forms of newspaper articles
section 3 newspaper development and challenges
chapter three magazine
section 1 function and readership
section 2 types of magazine
section 3 difficulties and hopes
chapter four book
section 1 special features
section 2 types of books















