跨文化商务沟通

Chapter 1 Intercultural Business Communication
Introduction
Reading Ⅰ Cultivating Guanxi as a Foreign Investor Strategy
Reading Ⅱ The Globalization of China’s Corporate Brands
Reading Ⅲ Building up the Business Relationship with Chinese
Reading Ⅳ Foreign Assignment Means Promotion?
Supplementary Reading Ⅰntercultural Communication

Chapter 2 Culture and Cultural Values
Introduction
Reading Ⅰ Dominant American Cultural Patterns
Reading Ⅱ Monsieur Mickey in France
Reading Ⅲ Women in Global Business
Reading Ⅳ German-American Intercultural Differences at the Workplace
Supplementary Reading Crisis of Barbie in the Middle East Countries

Chapter 3 Culture Shock
Introduction
Reading Ⅰ Impact of Cultural Shock on Overseas Assignment
Reading Ⅱ Avoid Culture Shock When Rewarding International Employees
Reading Ⅲ Corporate Culture Shock from Foreigners in U.S.
Reading Ⅳ The Right Way to Bring Expats Home
Supplementary Reading The Pepsi Challenge： Helping Expats Feel at Home

Chapter 4 Verbal and Nonverbal Communication
Introducfion
Reading Ⅰ Significance of Nonverbal Communication
Reading Ⅱ Nonverbal Communication in International Business
Reading Ⅲ Intercultural Competence in Business Presentations
Reading Ⅳ Spatial Language： Office Language
Supplementary Reading Reading Reactions in Different Cultures

Chapter 5 Intercultural Marketing Communication
Introduction
Reading Ⅰ McDonald’s in China
Reading Ⅱ Big Blunders from Big Business
Reading Ⅲ Soshi Sumsin Ltd
Reading Ⅳ Agatha’s Standardizing or Adapting the Marketing Mix across Culture
Supplementary Reading The EU Grounds the GE-Honeywell Merger

Chapter 6 Business Etiquette and Protocol
Introduction
Reading Ⅰ Customs， Etiquette and Protocol
Reading Ⅱ Never Forget your Japanese Business Card
Reading Ⅲ Cultural Conflicts in Israel
Reading Ⅳ Business Dress
Supplementary Reading What is Dinner at a Friend’s?

Chapter 7 Intercultural Business Negotiation
Introduction
Reading Ⅰ Impact of Culture on International Negotiations
Reading Ⅱ Different Negotiating Styles of Different Cultures
Reading Ⅲ Negotiation： Lost in Taiwan
Reading Ⅳ The 36 Chinese Strategies Applied to Negotiation
Supplementary Reading A British Negotiator in Paris

Chapter 8 Intercultural Management
Introduction
Reading Ⅰ Intercultural Conflict Management
Reading Ⅱ Lenovo’s Corporate Culture： A Key Issue as It Absorbs IBM
Reading Ⅲ Intercultural Team Building
Reading Ⅳ Issues in Cross Cultural Teams
Supplementary Reading Sino-U.S. Organizational Cultures
Key to Exercises.
Bibliography