商务沟通-中国商务文化-1BOOK+1DVD

作者：中国商务文化

页数：62

出版社：北京语言大学出版社

出版日期：2014

ISBN：9787561937143

电子书格式：pdf/epub/txt

内容简介

《商务沟通》是“中国商务文化”系列中的一册，包括一本书和一张DVD。图书为中英对照，DVD中主要使用英语。
本产品分“商务会议”“矛盾处理”“洽谈与谈判”“赞赏与应答”“异议与应答”“安慰与应答”“寻求和提供帮助”“肢体语言”等八个话题。除了对每个话题涉及到的中国文化的图文阐述之外，还提供了真实案例分析和行动指南，DVD中更提供了大量的在华高管的心得感受，方便读者了解中国商务文化、了解在中国商务沟通中需要注意的事项。

本书特色

it introduces chinese business culture to foreign businessmen to help them gain a better understanding of chinese business culture.

it assists foreign businessmen in overcoming the problems in cross-cultural communication from a comparative perspective.

it provides some basic chinese expressions that foreign businessmen need in business activities in china as well as some useful case studies and advice.

it presents introductions in english by a presenter, interviews with senior officials of foreign enterprises in china, and some related business scenes.

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