
作者:程同春
页数:318
出版社:东南大学出版社
出版日期:2012
ISBN:9787810508612
电子书格式:pdf/epub/txt
内容简介
国际商务英语函电是对外经济贸易专业或国际商务英语专业教学的主干课程。程同春、程欣主编的《新编国际商务英语函电》根据对外经贸商务活动的实际运作过程,按照邀请、安排访问、建立贸易关系、询盘及答复、报价、报盘、还盘、订购、执行定单、支付、包装、装运、保险、索赔与理赔、代理等各个业务环节编写,内容精选,材料新颖,语言规范,可操作性强。体现了实用性、针对性、技能性和知识性的有机结合。通过形式多样的练习训练,重在培养学习者对现代商务英语的实际应用能力。 《新编国际商务英语函电》可作为高等学校和高等职业技术学院对外经贸与商务专业教学用书,也可供具有相当英语水平的涉外经贸、商务工作专业人员培训、进修或自学之用。
作者简介
程同春,江苏宜兴人,英语语言文学硕士,南京理工大学教授。
大学毕业于南京师范大学外文系,并先后在对外经济贸易大学、南京大学学习进修。1993年作为国家公派出国访问学者在澳大利亚Deakirn Univeity学习和研究两年多。1999年获得加拿大国际培训基金会资助,在加拿大培训进修。
长期从事大学英语教学工作。主要研究领域为专门用途英语(ESP)和英汉翻译。已在《中国科技翻译》、《外语学刊》、《外语研究》等全国外语类核心期刊和杂志上发表学术论文20余篇。已出版英语著作和大学英语教材8部,其中《现代科技英语阅读教程》一书荣获“全国优秀畅销书奖”和“全国高校出版社优秀畅销书二等奖”,《新编国际商务英语函电》被列入普通高等教育“十一五”国家级规划教材,并被评为江苏省精品课程教材和南京理工大学优秀教材。以上两书已多次再版,受到广大读者欢迎与好评。
本书特色
内容涵盖整个贸易流程的全部环节
附有贸易流程必需的全套实用单证
语言地道、内容充实、例文真实规范、练习适中、实用性强
一流名师精心编写,融知识性、规范性、实用性、技能性于一体
赠送多媒体教学课件
目录
Unit 1 Business Letter Writing Layout of Business Lette Writing Principles of Business LetteUnit 2 Invitation and Arrangement of Visits Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 3 Establishing Business Relatio Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 4 Enquiries and Replies Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 5 Quotatio, Offe and Counter-offe Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 6 Sales Promotion Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 7 Orde and Their Fuffilment Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 8 Payment Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and ConreheionUnit 9 Packing Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 10 Shipping Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 11 Iurance Introduction Points forAttention Business Lette Language Points Word Study Useful Sentence Menu Exercises Readingand CompreheionUnit 12 Claim and Seffiement Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 13 Agency Introduction Points for Attention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and-CompreheionUnit 14 Flexible Trade Introduction Points forAttention Business Lette Language Points Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 15 Contracts and Documents Introduction Sales Contracts Lette of Credit Bill of Lading Word Study Useful Sentence Menu Exercises Reading and CompreheionUnit 16 Commercials Introduction Points for Attention Language Points Word Study Exercises Reading and CompreheionUnit 17 Eleclmnic Correspondence Electronic Mail(E-mail) Facsimile Tramission TelexAppendices Appendix 1 Specime of Import & Export Documentation Appendix 2 IDD Codes & Time Differences Appendix 3 Key to the Exercises
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