作者：杜春雷
页数：199
出版社：东南大学出版社
出版日期：2014
ISBN：9787564149017
电子书格式：pdf/epub/txt
内容简介
本书按照商务活动的流程, 编写了从邀请访问建立商务关系到装运到保险到支付代理等各个环节的信函的撰写要点, 撰写注意事项, 并以大量的实际信函佐证, 内容丰富, 简洁明了, 非常适合商务英语和涉外专业的学生使用。
本书特色
《实用商务英语函电(附光盘)》按照商务活动的全流程，以针织服装为主题商品，按照国际贸易进出口流程的主要环节和内容逐一呈现相关知识和例函。本书每章分三课，环环递进，业务步骤清晰，既详介了商务信函的特点、主要构成、基本格式和写作原则，又辅之以注释和练习，帮助学习者加深理解和巩固所学内容。本书附有课件，内容以教材为基础，并有所补充和拓展，方便教学与自学。
本书适用于商务英语、国际商务、外经贸、涉外文秘等专业的本、专科学生，也可作为对该门课程有兴趣的其他专业的辅修教材及从事商务的人员的自学材料。
目录
unit 1 basic knowledge of business letter writing lesson 1 an introduction to business letter writing lesson 2 layout of a business letter lesson 3 writing principles of a business letterunit 2 establishing business relations lesson 1 company profile lesson 2 self-introduction by exporter lesson 3 (1) importer writes to exporter (2) reply to the above writing practice useful sentencesunit 3 enquiries and replies lesson 1 (1) general enquiry (2) reply to the above lesson 2 (1) order enquiry (2) reply to the above lesson 3 (1) status enquiry (2) reply to the above writing practice useful sentencesunit 4 offers and counter-offers lesson 1 (1) a quotation (2) reply to the above lesson2 (1) afirmoffer (2) the counter-offer (3) reply to the above lesson 3 (1) a non-firm offer (2) the counter-offer (3) the counter-counter offer writing practice useful sentencesunit 5 orders, acceptances and rejections lesson 1 sample letters for orders lesson 2 acceptance and partial acceptance of orders lesson 3 rejection of orders writing practice useful sentencesunit 6 contract signing lesson 1 sending a sales confirmation lesson 2 sales confirmation lesson 3 counter signature letter writing practice useful sentencesunit 7 payment lesson 1 (1) urging establishment of the l/c (2) reply to the above lesson 2 (1) amendment to an l/c (2) reply to the above lesson 3 asking for extension of an l/c writing practice useful sentencesunit 8 packing lesson 1 inner packing lesson 2 outer packing lesson 3 (1) amending packing requirements and marking (2) reply to the above writing practice useful sentencesunit 9 shipment lesson 1 (1) shipping instructions (2) reply to the above lesson 2 (1) urging for prompt shipment (2) reply to the above lesson 3 shipping advice writing practice useful sentencesunit 10 insurance lesson 1 (1) buyer asking seller to cover insurance (2) reply to the above lesson 2 (1) to insure the goods with an insurance company (2) reply from the insurance company lesson 3 (1) asking the seller to arrange shipment and excessive insurance (2) reply to the above writing practice useful sentencesunit 11 complaints, claims and settlements lesson 1 (1) complaint of wrong goods delivered (2) reply--complaint accepted lesson 2 (1) claim for improper packing (2) reply--suggesting a claim to the shipping company lesson 3 claim for inferior quality writing practice useful sentencesunit 12 agency lesson 1 importer asking for sole agency lesson 2 entrusting a customer with sole agency lesson 3 sole agency agreement writing practice useful sentencesappendix main shipping documents
