国际商务英语函电教程

作者：吴宝康

页数：329

出版社：中国海关出版社

出版日期：2010

ISBN：9787801657275

电子书格式：pdf/epub/txt

内容简介

《国际商务英语函电教程》内容简介：我国古代海关的起源，一般认为是在西周，至今已有三千多年的历史。其名称几经变迁，经历过关、塞、关楼、津、市、市舶司、月港督饷馆、钞关、户关、工关、榷关、常关等，直到清代康熙二十四年（1685年），中国历史上才第一次出现了正式的、以海关命名的进出境关口。1840年鸦片战争以后，中国沦为半殖民地半封建国家，丧失了关税自主权和海关行政管理权。为收回海关主权，培养我国自己的海关人才，清政府于1908年在北京创办了税务学堂，开创了我国海关高等教育的先河。1913年，北洋政府教育部批准改名为税务专门学校。在四十余年的办学中，该校为中国海关培养了两千余名专业人才。

相关资料

插图：When you write a letter, you will have to consider how to write effectively. A persuasiveletter of sales promotion will certainly help increase business opportunity for your company whilean ambiguous letter of acceptance is but a waste of timet. To make your writing effective,you may follow some generally accepted principles. They can be summed up as six Cs, namely”Clearness”, “Comprehensiveness”, “Conciseness”, “Correctness”, “Consideratin” and”Courtesy”.Clearness is the most important characteristic of good business writing. It means conveyingyour message to the recipient without being misunderstood. Ambiguity, vagueness, clichrst~7and so forth are likely to make it difficult for people to understand what you want to express. Thewordy jargon “at this point in time” is certainly more difficult to understand than the simpleword “now” and the word “because” is a more direct word than the old expression “inasmuchas”. It is always necessary to write in direct, plain and simple language.Comprehensiveness requires complete information the readers will need. Be sure to includeall the necessary information so as to avoid the trouble of busy exchange of correspondencewhich sometimes results in the loss of time and, what is worse, loss of opportunity. It isunderstandable that a company cannot make a correct decision based on incomplete information.Conciseness helps a lot to make business letters clear and effective. One simple way toshorten a document is to get rid of the unnecessary long words and phrases. Instead of writing,”A product with reasonable price and good quality will be more than we comed at this market ofours （18 words）”, just say, “A reasonably-priced good-quality product will sell fast at ourmarket （ 10 words） “. When writing “He made the statement that he agreed that a price cut wasnecessary （13 words） “, just ask yourself if it would be better to say “He agreed that a price cutwas necessary （8 words）”. Please remember, in business letter writing, it is a wrong idea thatlong documents are better than short ones. Most readers, just like you, prefer short ones as theyare busy dealing with a pile of business letters daily.Correctness means observingtthe rules of spelling, grammar, punctuation, usage and soforth. If you write “While breaking into the computer’ s memory, the investigators captured thehackers”, the readers will be confused by the question: who broke into the computer’ smemory, the investigators or the hackers？If your document is full of careless writing errors,your readers will get impatient to read it and doubt the accuracy of your information or even theauthenticity of your writing.

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节选

《国际商务英语函电教程》内容简介：我国古代海关的起源，一般认为是在西周，至今已有三千多年的历史。其名称几经变迁，经历过关、塞、关楼、津、市、市舶司、月港督饷馆、钞关、户关、工关、常关等，直到清代康熙二十四年（1685年），中国历史上才第一次出现了正式的、以海关命名的进出境关口。1840年鸦片战争以后，中国沦为半殖民地半封建国家，丧失了关税自主权和海关行政管理权。为收回海关主权，培养我国自己的海关人才，清政府于1908年在北京创办了税务学堂，开创了我国海关高等教育的先河。1913年，北洋政府教育部批准改名为税务专门学校。在四十余年的办学中，该校为中国海关培养了两千余名专业人才。