
作者:管春林,章汝雯主编
页数:217页
出版社:北京交通大学出版社
出版日期:2020
ISBN:9787512116412
电子书格式:pdf/epub/txt
内容简介
《新编商务英语函电教程(修订本)》共16章,大致可分为两部分,第1、2章为商务函电写作的基本知识,其余14章围绕对外贸易的各主要环节组织内容,分别包括建立业务关系、询盘与答复、报盘与还盘、推销、订单及履行订单、支付、包装及唛头、交货及售后服务、装船、货物保险、代理、投诉与处理、服务贸易、其他常用商务信函等内容。 《新编商务英语函电教程(修订本)》选材范围广,内容丰富,语言规范,条理清晰,重点突出,并配有明晰的概括和总结。 《新编商务英语函电教程(修订本)》可供高等院校英语专业、经贸专业、商务英语专业、工商管理专业、金融专业的学生作为外贸英语写作教材使用,也可用作涉外经贸人员的案头工具书,同时对于国际商务人员和具有一定英语基础并有志于国际商务工作的人员也是一本颇具实用性的参考书。
目录
Chapter 1 The Basics of Business Letter Writing
Chapter 2 Components of a Business Letter
Chapter 3 Initiating Business Relationships
Chapter 4 Enquiries and Replies
Chapter 5 Quotations and Offers
Chapter 6 Sales Promotion
Chapter 7 Orders and Execution
Chapter 8 Terms of Payment
Chapter 9 Packing and Marking
Chapter 10 Delivery and After-sale Service
Chapter 11 Shipment
Chapter 12 Cargo Insurance
Chapter 13 Agency
Chapter 14 Complaints and Adjustments
Chapter 15 International Trade in Services
Chapter 16 Other Business-related Letters
References
Chapter 2 Components of a Business Letter
Chapter 3 Initiating Business Relationships
Chapter 4 Enquiries and Replies
Chapter 5 Quotations and Offers
Chapter 6 Sales Promotion
Chapter 7 Orders and Execution
Chapter 8 Terms of Payment
Chapter 9 Packing and Marking
Chapter 10 Delivery and After-sale Service
Chapter 11 Shipment
Chapter 12 Cargo Insurance
Chapter 13 Agency
Chapter 14 Complaints and Adjustments
Chapter 15 International Trade in Services
Chapter 16 Other Business-related Letters
References














