作者：段捷
页数：270
出版社：西北工业大学出版社
出版日期：2022
ISBN：9787561285381
电子书格式：pdf/epub/txt
内容简介
本书将国际贸易知识、商务技能知识与英语语言知识融为一体，介绍了外贸函电中常用文体的基本知识，包括各类商务信函的格式、常用语句和拟写技巧，还附有外贸业务磋商过程中各个环节往来函电的示例，诸如建立贸易关系、寻盘、报价、推销、还盘、支付、装运、保险、申诉、索赔、代理等环节函电示例。
目录
Unit One Overview概述
Section l Background
Section 2 Business Letters Introduction
Section 3 Introduction to the Course
Section 4 Features of Business Letters
Section 5 Business Letters Categories
Unit Two Basic Knowledge of Business Letters Writing商务信函写作基础
Section 1 Introduction
Section 2 Purposes and Importance of Business Letters
Section 3 How To Create Effective Business Letters
Section 4 8 Cs of Business Letters
Section 5 Tone of Business Letters Writing
Section 6 Preparation Before Writing
Section 7 Rules of Good Writing
Unit Three Structures and Styles of Business Letters商务信函的结构与格式
Section 1 Introduction
Section 2 Structures of Business Letters
Section 3 Principal Parts of Business Letters
Section 4 Optional Elements of Business Letters
Section 5 Styles of Business Letters
Section 6 Spacing．Margin and Envelop Addressing
Unit Four General Tips for Modern Business Writing 现代商务写作技巧
Section 1 General Tips
Section 2 Grammar Focus
Unit Five Establishing Business Relations 建立贸易关系
Section 1 Introduction
Section 2 Examples of Establishing Business Relations Letters
Unit Six Inquiry and Quotation 询盘与报盘
Section 1 Introduction
Section 2 Examples of Inquiry and Replies
Section 3 Examples of Quotation and Replies
Unit Seven Counter Offer,Firm Offer and Non-Firm Offer 还盘、实盘与虚盘
Section 1 Introduction
Section 2 Examples of Counter Offer
Section 3 Examples of Firm Offer
Section 4 Examples of Non-Firm Offer
Unit Eight Orders and Acknowledgements 订单与接受
Section 1 Introduction
Section 2 Examples of Orders
Section 3 Examples of Acknowledgements
Section 4 Different Types of Orders and Replies
Unit Nine Payment Option 支付方式选择
Section l Introduction
Section 2 Examples of Letter of Credit
Unit Ten Insurance 保险
Section 1 Introduction
Section 2 Examples of Insurance Letters
Unit Eleven Packing and Shipping 包装与装运
Section 1 Introduction
Section 2 Examples of Packing Letters
Unit Twelve Complaints and Claims 申诉与索赔
Section 1 Introduction
Section 2 Examples of Complaints and Claims
Unit Thirteen Agency 代理
Section 1 Introduction
Section 2 Examples of Agent Letters
Unit Fourteen Contracts and Agreements 合同与协议
Section 1 Introduction
Section 2 Example of a Contract
Section 3 Examples of Agreements
Unit Fifteen Invitation for Bids and Advertisements 招标和广告
Section 1 Introduction
Section 2 Examples of Invitation for Bids
Section 3 Examples of Advertisements
附表
附表1 外贸函电常用词汇
附表2 外贸函电常见词组搭配
附表3 商务贸易类型词汇及其解释
附表4 进出口业务常见流程及词汇
Section l Background
Section 2 Business Letters Introduction
Section 3 Introduction to the Course
Section 4 Features of Business Letters
Section 5 Business Letters Categories
Unit Two Basic Knowledge of Business Letters Writing商务信函写作基础
Section 1 Introduction
Section 2 Purposes and Importance of Business Letters
Section 3 How To Create Effective Business Letters
Section 4 8 Cs of Business Letters
Section 5 Tone of Business Letters Writing
Section 6 Preparation Before Writing
Section 7 Rules of Good Writing
Unit Three Structures and Styles of Business Letters商务信函的结构与格式
Section 1 Introduction
Section 2 Structures of Business Letters
Section 3 Principal Parts of Business Letters
Section 4 Optional Elements of Business Letters
Section 5 Styles of Business Letters
Section 6 Spacing．Margin and Envelop Addressing
Unit Four General Tips for Modern Business Writing 现代商务写作技巧
Section 1 General Tips
Section 2 Grammar Focus
Unit Five Establishing Business Relations 建立贸易关系
Section 1 Introduction
Section 2 Examples of Establishing Business Relations Letters
Unit Six Inquiry and Quotation 询盘与报盘
Section 1 Introduction
Section 2 Examples of Inquiry and Replies
Section 3 Examples of Quotation and Replies
Unit Seven Counter Offer,Firm Offer and Non-Firm Offer 还盘、实盘与虚盘
Section 1 Introduction
Section 2 Examples of Counter Offer
Section 3 Examples of Firm Offer
Section 4 Examples of Non-Firm Offer
Unit Eight Orders and Acknowledgements 订单与接受
Section 1 Introduction
Section 2 Examples of Orders
Section 3 Examples of Acknowledgements
Section 4 Different Types of Orders and Replies
Unit Nine Payment Option 支付方式选择
Section l Introduction
Section 2 Examples of Letter of Credit
Unit Ten Insurance 保险
Section 1 Introduction
Section 2 Examples of Insurance Letters
Unit Eleven Packing and Shipping 包装与装运
Section 1 Introduction
Section 2 Examples of Packing Letters
Unit Twelve Complaints and Claims 申诉与索赔
Section 1 Introduction
Section 2 Examples of Complaints and Claims
Unit Thirteen Agency 代理
Section 1 Introduction
Section 2 Examples of Agent Letters
Unit Fourteen Contracts and Agreements 合同与协议
Section 1 Introduction
Section 2 Example of a Contract
Section 3 Examples of Agreements
Unit Fifteen Invitation for Bids and Advertisements 招标和广告
Section 1 Introduction
Section 2 Examples of Invitation for Bids
Section 3 Examples of Advertisements
附表
附表1 外贸函电常用词汇
附表2 外贸函电常见词组搭配
附表3 商务贸易类型词汇及其解释
附表4 进出口业务常见流程及词汇
