作者：刘德华,熊伟,袁立耿
页数：200
出版社：合肥工业大学出版社
出版日期：2023
ISBN：9787565062049
电子书格式：pdf/epub/txt
内容简介
本教材涵盖了电子商务领域的基本理论、基本知识、基本技术和基本应用，所选话题包括电子商务模式、电子商务营销、电子商务广告战略、支付、电子商务安全、互联网协议、供应链、电子商务经济学、电子商务管理、移动商务、团购等内容。本教材在内容的编排上由浅入深，文章难度适中，既具有很强的专业性，又具有很好的可读性。 本教材旨在让学生具备一定的专业英语基础，熟悉电子商务平台，巩固电子商务核心知识体系。本教材适合高等院校财经类学生教学使用，也可供相关人员学习使用。
目录
Unit 1 Introduction to E-business
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (E-mail)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 2 E-business Website Design
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Resume )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 3 E-business Basics
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Application Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 4 Product Selection
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Product Description )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 5 Secure Electronic Transactions
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Quotation Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 6 Computing System Security Measures
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Order Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 7 Electronic Systems of Payment
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Appeal Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 8 Logistics in E-commerce Age
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Invitation Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 9 Web Marketing Strategies
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Company Introduction)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 10 Advertising of E-commerce
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Advertisement)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 11 Customer Relationship Management
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Notice)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 12 Introduction to Cross-border E-commerce
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Business Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ Cross-border E-commerce Knowledge
参考文献
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (E-mail)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 2 E-business Website Design
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Resume )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 3 E-business Basics
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Application Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 4 Product Selection
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Product Description )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 5 Secure Electronic Transactions
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Quotation Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 6 Computing System Security Measures
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Order Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 7 Electronic Systems of Payment
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Appeal Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 8 Logistics in E-commerce Age
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Invitation Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 9 Web Marketing Strategies
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Company Introduction)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 10 Advertising of E-commerce
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Advertisement)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 11 Customer Relationship Management
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Notice)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 12 Introduction to Cross-border E-commerce
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Business Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ Cross-border E-commerce Knowledge
参考文献
