作者：刘莎
页数：272
出版社：北京理工大学出版社
出版日期：2023
ISBN：9787576330960
电子书格式：pdf/epub/txt
内容简介
本书共八章。第一章介绍电子商务的基本定义和特点，同时对国内外的电子商务平台以及我国跨境电子商务的发展进行了全面阐述；第二章讲述市场调研的重要性，包括国际市场环境、产品选择原则、产品选择方法和工具以及产业带和批发网站的相关知识；第三章到第七章从入门级操作到高级运营，详细分析了跨境电子商务中的商品发布、数字化营销、订单履行、客户关系管理以及电子支付等具体操作流程和注意事项；最后一章对中国的电子商务发展趋势、知识产权概念、RCEP内容分析以及跨境电子商务人才需求等话题进行深入探讨。
作者简介
刘莎，本人任职岗位是跨境电商和商务英语专业教师，2005年获得讲师职称，讲师岗位任职12年。本人一直从事商务英语和跨境电商专业课程的教学工作， 我的本科学历是商务英语专业，研究生是应用语言学专业， 取得了英语专业八级证书，外销员证书（ 外经贸部颁发）和剑桥商务英语证书（中级）（英国剑桥大学颁发），各类跨境电商培训结业证书， 任教课程有《实用英语词汇》、《商务英语视听说》、《外贸英语函电》、《旅游职场英语》、《跨境电商实用英语》《电子商务英语》等课程。
目录
Chapter 1 Jobs and Career: Cross-border E-commerce
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
1.1 Definitions and Features of E-commerce
1.2 Definitions and Features of Cross-border E-commerce
1.3 E-commerce Platforms at Home and Abroad
1.4 Development of Cross-border E-commerce in China
[Extensive Reading]
Chapter 2 New Employees: Market Research
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Leaming]
2.1 International Market Environment
2.2 Principles of Product Selection
2.3 Methods and Tools of Product Selection
2.4 Industrial Belts and Wholesale Websites
[Extensive Reading]
Chapter 3 Entry-level Operation: Product Release on E-commerce Platforms
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
3.1 AliExpress Basic Rules
3.2 Basic Rules
3.3 eBay Basic Rules, Listing Policies, Images and Text Policy
3.4 TikTok Basic Rules
[Extensive Reading]
Chapter 4 Skills Improvement; Digital Marketing
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
4.1 SNS Marketing
4.2 SEO Concepts and Application Scenarios
4.3 Influencer Marketing Concept and Model
4.4 Affiliate Marketing Concept and Model
[Extensive Reading]
Chapter 5 Order Fulfillment: E-commerce Logistics
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning ]
5.1 Main Modes of Cross-border E-commerce Logistics
5.2 Concept and Advantages of Overseas Warehouse
5.3 Precautions of Product Packaging in Cross-border Logistics
5.4 Logistics Services of and AliExpress
[Extensive Reading
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
1.1 Definitions and Features of E-commerce
1.2 Definitions and Features of Cross-border E-commerce
1.3 E-commerce Platforms at Home and Abroad
1.4 Development of Cross-border E-commerce in China
[Extensive Reading]
Chapter 2 New Employees: Market Research
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Leaming]
2.1 International Market Environment
2.2 Principles of Product Selection
2.3 Methods and Tools of Product Selection
2.4 Industrial Belts and Wholesale Websites
[Extensive Reading]
Chapter 3 Entry-level Operation: Product Release on E-commerce Platforms
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
3.1 AliExpress Basic Rules
3.2 Basic Rules
3.3 eBay Basic Rules, Listing Policies, Images and Text Policy
3.4 TikTok Basic Rules
[Extensive Reading]
Chapter 4 Skills Improvement; Digital Marketing
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
4.1 SNS Marketing
4.2 SEO Concepts and Application Scenarios
4.3 Influencer Marketing Concept and Model
4.4 Affiliate Marketing Concept and Model
[Extensive Reading]
Chapter 5 Order Fulfillment: E-commerce Logistics
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning ]
5.1 Main Modes of Cross-border E-commerce Logistics
5.2 Concept and Advantages of Overseas Warehouse
5.3 Precautions of Product Packaging in Cross-border Logistics
5.4 Logistics Services of and AliExpress
[Extensive Reading
