作者：吴建功
页数：138
出版社：重庆大学出版社
出版日期：2022
ISBN：9787568933223
电子书格式：pdf/epub/txt
内容简介
本书内容分为12个unit，分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。每课内容包括课文精读、写作知识及写作训练、英文对话等三个部分。本书的内容体系具有综合性、创新性和实践性的特色，优势在于其突出对学生跨境电商英语应用能力的综合培养。该教材在促使学生掌握英文环境下的电商营销、电商交易流程、国际电子支付、供应链等领域的知识和培养学生跨境电商英语应用能力等方面具有较大的优势。
目录
Lesson 1 International Business
Lesson 2 International Companies
Lesson 3 What is E-commerce?
Lesson 4 Types of E-commerce
Lesson 5 How to Be an E-commerce Entrepreneur by Tomorrow?
Lesson 6 The Secret to Effectively Managing an E-commerce Business
Lesson 7 Learn About the Future of E-commerce
Lesson 8 International Expansion Through Cross-border E-commerce
Lesson 9 Electronic Payment Systems
Lesson 10 Multi-tier Supply Chains
Lesson 11 Supply Chain Simplification
Lesson 12 Legal Issues of E-commerce
Lesson 13 State Interference In International Trade
Lesson 14 The Pros and Cons of Globalization for Developed Countries
Lesson 15 International Marketing
Lesson 16 International Expansion Strategy
Lesson 2 International Companies
Lesson 3 What is E-commerce?
Lesson 4 Types of E-commerce
Lesson 5 How to Be an E-commerce Entrepreneur by Tomorrow?
Lesson 6 The Secret to Effectively Managing an E-commerce Business
Lesson 7 Learn About the Future of E-commerce
Lesson 8 International Expansion Through Cross-border E-commerce
Lesson 9 Electronic Payment Systems
Lesson 10 Multi-tier Supply Chains
Lesson 11 Supply Chain Simplification
Lesson 12 Legal Issues of E-commerce
Lesson 13 State Interference In International Trade
Lesson 14 The Pros and Cons of Globalization for Developed Countries
Lesson 15 International Marketing
Lesson 16 International Expansion Strategy
