作者：杨红
页数：300
出版社：机械工业出版社
出版日期：2022
ISBN：9787111705079
电子书格式：pdf/epub/txt
内容简介
本书是以国际商务、国际经济与贸易等专业的高等院校学生为对象而编写的国际商务函电与谈判专业英语教材，主要介绍了在以进出口贸易为主的国际商务活动中，在商务电话、商务接待、商务安排、商务拜访、询价、报价、议价、代理、付款、装运、保险、包装、索赔和仲裁等各交易阶段的谈判中所使用的英文表达方法、谈判技巧、函电交流方法和相关合同或协议文本的写作等。全书共16章，每一章由2段场景对话、单词与词组解释、重点句或典型句解释、1-2篇函电或合同、相关背景知识介绍、课后练习等组成。通过本课程的学习，学生在今后从事国际贸易活动时，能够较熟练地用英语与外商进行沟通，并能够读懂和拟定业务往来函电与合同。
目录
Preface
Suggestions
Chapter 1 Business Call 1
Part ADialogues 1
Part BCommunicating-Letter Style 11
Chapter 2 Business Reception 17
Part ADialogues 17
Part BCommunicating-Memorandum 29
Chapter 3 Business Arrangement 32
Part ADialogues 32
Part BCommunicating-Invitation Letter 44
Chapter 4 Business Visit 47
Part ADialogues 47
Part BCommunicating-Establishing Business Relations 60
Chapter 5 At the Fair 64
Part ADialogues 64
Part BReading & Communicating-Sales Confirmation 76
Chapter 6 Inquiry 79
Part ADialogues 79
Part BCommunicating-Making an Inquiry 91
Chapter 7 Offer 95
Part ADialogues 95
Part BCommunicating-Making an Offer 107
Chapter 8 Negotiation of Price 111
Part ADialogues 111
Part BCommunicating-Counter Offer 124
Chapter 9 Commission 128
Part ADialogues 128
Part BCommunicating-Asking to be the Sole Agent 142
Chapter 10 Agency 145
Part ADialogues 145
Part BReading-Agency Agreement 158
Chapter 11 Payment Methods 163
Part ADialogues 163
Part BReading & Communicating-Opening an L/C 176
Chapter 12 Shipment 183
Part ADialogues 183
Part BCommunicating-Making Shipment 195
Chapter 13 Insurance 199
Part ADialogues 199
Part BCommunicating桪iscussing Insurance 212
Chapter 14 Packing 215
Part ADialogues 215
Part BCommunicating-Discussing Packing 228
Chapter 15 Claim 232
Part ADialogues 232
Part BCommunicating-Claiming 245
Chapter 16 Arbitration 250
Part ADialogues 250
Part BReading桟ontract 262
Key to Part of the Exercises 267
References 292
Suggestions
Chapter 1 Business Call 1
Part ADialogues 1
Part BCommunicating-Letter Style 11
Chapter 2 Business Reception 17
Part ADialogues 17
Part BCommunicating-Memorandum 29
Chapter 3 Business Arrangement 32
Part ADialogues 32
Part BCommunicating-Invitation Letter 44
Chapter 4 Business Visit 47
Part ADialogues 47
Part BCommunicating-Establishing Business Relations 60
Chapter 5 At the Fair 64
Part ADialogues 64
Part BReading & Communicating-Sales Confirmation 76
Chapter 6 Inquiry 79
Part ADialogues 79
Part BCommunicating-Making an Inquiry 91
Chapter 7 Offer 95
Part ADialogues 95
Part BCommunicating-Making an Offer 107
Chapter 8 Negotiation of Price 111
Part ADialogues 111
Part BCommunicating-Counter Offer 124
Chapter 9 Commission 128
Part ADialogues 128
Part BCommunicating-Asking to be the Sole Agent 142
Chapter 10 Agency 145
Part ADialogues 145
Part BReading-Agency Agreement 158
Chapter 11 Payment Methods 163
Part ADialogues 163
Part BReading & Communicating-Opening an L/C 176
Chapter 12 Shipment 183
Part ADialogues 183
Part BCommunicating-Making Shipment 195
Chapter 13 Insurance 199
Part ADialogues 199
Part BCommunicating桪iscussing Insurance 212
Chapter 14 Packing 215
Part ADialogues 215
Part BCommunicating-Discussing Packing 228
Chapter 15 Claim 232
Part ADialogues 232
Part BCommunicating-Claiming 245
Chapter 16 Arbitration 250
Part ADialogues 250
Part BReading桟ontract 262
Key to Part of the Exercises 267
References 292
