作者：何高大总主编
页数：232页
出版社：北京理工大学出版社
出版日期：2021
ISBN：9787576304633
电子书格式：pdf/epub/txt
内容简介
本书是新时代、新文科、新商科背景下, 编者深刻把握商务英语教育面临的新形势、新任务, 站位全局, 为推动新时代我国商务英语教育创新发展而精心编写的一部全新理念的商务英语专业教材。本教程通过“视”“听”“说”三位一体的教学模式, 配以丰富的实景图、思维导图和流程图, 形成视听说知识可视化和协调互动的能力培养模式, 以多模态的形式激发学生的积极性和主动性, 培养学生视听说能力的同时, 增强对商务交际语言的理解和分析能力及在商务交际场合的语言表达和交际能力, 使学生具备良好的职业素质和职业道德, 能够在具体的工作场合以英语为媒介, 聆听他人, 顺达己意, 问答有礼, 并能应对突发或意外的业务能力。
作者简介
周艳芳，女，湖南衡山人，1978年10月生，中 员。2000年毕业于湖南科技大学外语系，2007年毕业于武汉大学，取得硕士学位。2011年取得副教授职称。湖南省英语 面试考官。湘南学院“双师双能”型教师，“课程育人” 个人， 教研室主任、 专业带头人。抗疫期间“停课不停学” 教学 教师。
目录
Unit 1 Market Research
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 2 Business Presentation
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 3 Products
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 4 Marketing
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 5 Branding
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 6 Online Business
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 7 Trade Fairs
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 8 Business Negotiation
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 9 Customer Service
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 2 Business Presentation
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 3 Products
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 4 Marketing
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 5 Branding
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 6 Online Business
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 7 Trade Fairs
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 8 Business Negotiation
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 9 Customer Service
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
