作者：何高大总主编
页数：232页
出版社：北京理工大学出版社
出版日期：2021
ISBN：9787576304039
电子书格式：pdf/epub/txt
内容简介
本书是新时代、新文科、新商科背景下, 编者为推动新时代我国商务英语教育创新发展而精心编写的一部全新理念的高等院校商务英语专业的教材。本教材通过“视”“听”“说”三位一体的教学模式, 配合图片, 思维导图和流程图, 形成视听说知识可视化和协调互动的能力发展特点, 以多模态的形式激发学生的积极性和主动性, 培养学生对发生于商务交际场合中的视听材料的理解能力和分析能力, 语言表达和交际能力, 使学生具备良好的职业素养和职业道德, 能够在具体的工作场合熟练地应用英语聆听他人, 表达流畅, 问答有礼, 并能应对意外情况。
作者简介
朱婕，女，1983.9生，2009年4月毕业于德国卡塞尔大学，获得外国语言文学及经济学硕士学位；2019年6月于广东外语外贸大学外国文学与文化研究中心获得博士学位。2009.7月至今在华南农业大学外国语学院任教，副教授，期间2012-2016.3任外国语学院教学秘书。2016.7-2017.7月在德国哥廷根大学做访问学者，与哥廷根大学经济管理学院 人力资源管理系主任Fabian Jantae Froese 教授进行有关外派员工跨文化管理方向的项目合作。2018年获得华南农业大学教学“三育人”称号，获得校级教学成果二等奖1项；2020年主持完成广州市十三五哲学社会科学规划项目1项；分别主编、参编 英语教材1部；在外语类、教育类期刊发表论文15篇，其中核心/CSSCI论文4篇。
目录
Unit 1 Employment
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 2 Management
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 3 Team Building
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 4 Finance
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 5 Welfare and Benefits
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 6 Performance
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 7 Leadership
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 8 Business Ethics
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 9 Innovation
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 2 Management
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 3 Team Building
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 4 Finance
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 5 Welfare and Benefits
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 6 Performance
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 7 Leadership
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 8 Business Ethics
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 9 Innovation
Overview
Speaking Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
