作者：吴清
页数：185页
出版社：复旦大学出版社
出版日期：2018
ISBN：9787309139570
电子书格式：pdf/epub/txt
内容简介
加入WTO后，我国与世界各国的经济交往与合作更加广泛，国际商务活动日益频繁，市场对外经贸人才的需求量成倍增长。面对这一形势，培养和造就一大批既懂英语又有较扎实国际经济贸易、金融和商务方面知识的高职高专综合人才是我们的当务之急。《初级商务英语阅读》一书正是在此背景下孕育而生。本书宗旨是：用英语传授经济贸易的基础理论和基础知识，对学生进行全面的、严格的经贸基础理论教育，经贸专业英语语言技能的培训，使学生既掌握经济贸易知识，又能用英语进行经贸工作，阅读有关信息和新发展的报道。
目录
Part One Reading Exerctses
Unit Ⅰ International Trade
Section A Sino-European Trade and Investment
Section B Transnational Goods & Services
Section C Trade Supervision
Unit Ⅱ Corporate Finance and Markets
Section A Merger and Acquisition
Section B Gold Market
Unit Ⅲ Logistics
Section A Transportation and Fuel
Section B Transportation Market
Unit Ⅳ E-commerce
Section A Mobile Commerce
Section B Cross-border E-commerce
Unit Ⅴ Innovation
Section A Autonomous Driving Technology
Section B Application of Hydrogen Technology
Unit Ⅵ Electronics Industry
Section A Mobile phone & Smartphone
Section B Television: The Shape of Our Lifestyle
Section C App Software and Their Makers
Section D iPod
Unit Ⅶ Auto Industry and Markets
Section A The Automotive Industry in China’s Markets
Section B Auto Industry, Laws and Regulations
Unit Ⅷ Entertainment Industry
Section A Entertainment and Property
Section B Film Industry
Unit Ⅸ Stock Exchanges & Capital Markets
Section A China’s Stock Market
Section B How Should the Stock Market Be Assessed?
Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus
Section A Business-political Nexus: Role Shift
Section B Business Tycoons and Political Scandals
Unit Ⅺ Business Culture
Section A Business Meeting
Section B Business Lunch in Spain
Unit Ⅻ Business Etiquette
Section A Telephoning
Section B Gifts
Part Two Comprehensive Exercises
Section Ⅰ Translating
Section Ⅱ Multiple Choice Questions
Section Ⅲ Reading Comprehension A
Section Ⅳ Reading Comprehension B
Section Ⅴ Case Study
Unit Ⅰ International Trade
Section A Sino-European Trade and Investment
Section B Transnational Goods & Services
Section C Trade Supervision
Unit Ⅱ Corporate Finance and Markets
Section A Merger and Acquisition
Section B Gold Market
Unit Ⅲ Logistics
Section A Transportation and Fuel
Section B Transportation Market
Unit Ⅳ E-commerce
Section A Mobile Commerce
Section B Cross-border E-commerce
Unit Ⅴ Innovation
Section A Autonomous Driving Technology
Section B Application of Hydrogen Technology
Unit Ⅵ Electronics Industry
Section A Mobile phone & Smartphone
Section B Television: The Shape of Our Lifestyle
Section C App Software and Their Makers
Section D iPod
Unit Ⅶ Auto Industry and Markets
Section A The Automotive Industry in China’s Markets
Section B Auto Industry, Laws and Regulations
Unit Ⅷ Entertainment Industry
Section A Entertainment and Property
Section B Film Industry
Unit Ⅸ Stock Exchanges & Capital Markets
Section A China’s Stock Market
Section B How Should the Stock Market Be Assessed?
Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus
Section A Business-political Nexus: Role Shift
Section B Business Tycoons and Political Scandals
Unit Ⅺ Business Culture
Section A Business Meeting
Section B Business Lunch in Spain
Unit Ⅻ Business Etiquette
Section A Telephoning
Section B Gifts
Part Two Comprehensive Exercises
Section Ⅰ Translating
Section Ⅱ Multiple Choice Questions
Section Ⅲ Reading Comprehension A
Section Ⅳ Reading Comprehension B
Section Ⅴ Case Study
