作者：叶兴国
页数：259
出版社：外语教学与研究出版社
出版日期：2015
ISBN：9787513568050
电子书格式：pdf/epub/txt
内容简介
《高级商务英语阅读》分两册，每册14个单元，每单元由3篇长度不等的阅读材料及相应的练习组成。同时辅以单元测试，帮助学生检测学习效果。教程选材来源广泛，多来自国际经贸领域的权威刊物，主要包括《财富》、《经济学家》、《商务周刊》、《纽约时报》等；主题多样，涵盖了国际经贸的各个领域，并体现了时代特征；同时，选材特别注意趣味性和可读性，以培养、提升学习者的阅读兴趣。
作者简介
叶兴国，上海对外经贸大学教授，中国国际贸易学会国际商务英语研究会名誉理事长、上海市外文学会会长、
上海市科技翻译学会副理事长、教育部英语教指委商务英语专业教学协作组顾问、复旦大学MTI教育中心顾问、上
海交通大学外国语学院特别顾问。1982年起从事英语教学和研究工作，1996年起参与商务英语本科专业建设、商务
英语教材建设和全国性商务英语研讨平台建设。
本书特色
《高级商务英语阅读2》共14个单元，每单元由3篇长度不等的阅读材料及相应的练习组成。同时辅以单元测试，帮助学生检测学习效果。《高级商务英语阅读2》选材权威，语言地道，绝大部分课文选自国内外权威刊物，包括《财富》《经济学家》《商务周刊》《纽约时报》等；《高级商务英语阅读2》涵盖14大商务领域热门话题，包括贸易、营销、管理物流、电子商务、知识产权等，既体现时代特征，又满足学生学习商务知识的需要；《高级商务英语阅读2》在练习设计方面不仅注重培养学生的阅读能力，同时注重融入思辨型问题，引发学生积极思考，培养学生的思辨能力。
目录
unit 1 global tradetext a global trade: the road to ruintext b after six years, the global trade talks are just that: talksupplementary reading no end of free tradetest yourselfunit 2 tourism todaytext a the tour of dutytext b eco-friendly resorts: into the woodssupplementary reading much greater paristest yourselfunit 3 digital marketingtext a when digital marketing campaigns actually worktext b digital marketing—what does it really mean? insights from nine brand digital marketerssupplementary reading adidas: another winner at the world cup?test yourselfunit 4 tv ads and web adstext a corny ads, nice revenuetext b what works in online video advertising?supplementary reading this is your brain on advertisingtest yourselfunit 5 international transportationtext a international air transportationtext b shippingsupplementary reading a section from logistics and fulfillment for e-businesstest yourselfunit 6 telecommunicationstext a last call: can nokia compete with apple and android?text b how fast will your internet be in 2020?supplementary reading how cloud computing will change businesstest yourselfunit 7 intellectual property protectiontext a intellectual property law and employeestext b smartphones are the latest patent battlegroundsupplementary reading copycats vs. copyrightstest yourselfunit 8 real estatetext a ten tips for getting a fair price on your hometext b should i buy a house for my child at college?supplementary reading property co-ownershiptest yourselfunit 9 multinational companiestext a motivations to go abroadtext b culture and international businesssupplementary reading the benefits of multinational companiestest yourselfunit 10 bankingtext a about bankingtext b the five money mistakes you don’t know you’re makingsupplementary reading defend your data: five<
