作者：编者:史严梅
页数：177
出版社：北京交通大学出版社
出版日期：2018
ISBN：9787512135734
电子书格式：pdf/epub/txt
内容简介
教材内容全面，具有可读性、趣味性和广泛性。汇编了来自于教学、科研和企业、行业的最典型案例，促进相关课程的学习，教材的编写团队具有“校企融合”的特点，提高了教材使用的宽度和广度。企业信息管理人员的加入，增加了实际的生产案例，教材内容可读性强。
作者简介
史严梅，女，山东经贸职业学院，讲师。主要研究企业管理、信息技术管理、管理信息系统、连锁企业管理、市场营销等方面。
本书特色
本书在讲授理论知识的同时，注重实际应用能力的培养和岗位技能的训练。全书共分为六个模块。模块一从专业基础的角度系统介绍了连锁企业信息管理系统及其开发方法；模块二从具体应用的角度阐述了连锁企业前台管理、后台管理操作流程；模块三和模块四介绍了决策支持系统、网络支持管理、连锁店POS机的使用与维护、条码技术；模块五讨论了连锁企业电子商务的应用问题；模块六突出对学生进、销、存操作技能的培养，介绍了连锁信息系统操作流程。
本书可作为高职高专连锁经营与管理专业的教材，也可供社会相关人士参考。
目录
项目一 连锁企业信息管理系统概述···························································· 2
项目二 连锁企业信息管理系统开发·························································· 13
模块二 连锁企业前后台管理····································································· 23
项目一 连锁企业前台销售及管理····························································· 24
项目二 连锁企业后台管理····································································· 46
模块三 连锁企业后台决策与网络支持管理····················································· 71
项目一 后台决策支持系统····································································· 72
项目二 网络支持管理··········································································· 83
项目三 连锁店POS机的使用与维护························································· 90
模块四 连锁企业条码技术········································································ 99
项目一 商品编码技术·········································································· 100
项目二 条码技术··············································································· 107
项目三 射频技术··············································································· 121
模块五 连锁企业电子商务······································································· 129
项目一 电子商务的产生与发展······························································ 130
项目二 电子商务发展带来的机遇与挑战··················································· 137
项目三 连锁企业电子商务策略······························································ 144
模块六 连锁企业信息管理实训································································· 153
实训项目一 基本资料设置···································································· 154
实训项目二 供应商管理与商品管理························································· 156
实训项目三 采购管理·········································································· 158
实训项目四 收银机管理······································································· 160
实训项目五 库存管理·········································································· 162
实训项目六 盘点管理·········································································· 164
实训项目七 促销管理及会员管理···························································· 166
实训项目八 销售数据统计分析······························································ 168
综合模拟练习一····················································································· 170
综合模拟练习二····················································································· 173
综合模拟练习三····················································································· 176
参考文献····························································································· 178
