作者：MarcelDanesi[著]
页数：22,188页
出版社：南京师范大学出版社
出版日期：2018
ISBN：9787565136276
电子书格式：pdf/epub/txt
内容简介
本丛书由南师大外国语学院精心遴选并撰写中文导读，入选著作均为当代靠前有名符号学名家撰著并定制授权出版的英文原版图书。《马歇尔·麦克卢汉：无意而成的符号学家（英文版）》作者Marcel Danesi是靠前有名的符号学研究专家，系靠前符号学核心期刊主编。《马歇尔·麦克卢汉：无意而成的符号学家（英文版）》立足于跨学科的研究，通过论述麦克·卢汉的传媒实践，将符号学、语言人类学和文化学有效的结合，同时引发读者对自身所处的这个时代的进行反思。
目录
Preface to the Series
总序
导读
Preface
1. Extension
McLuhan and Semiotics
Tools, Artifacts, and Technology
The Book
The Computer
Extension Theory
Language
Semiotics
Visual Tools
Artifactual Semiosis
The Mass Media and Mass Communications
2. The Four Laws
The Tetrad
Figure-Ground
Practical Applications
Economy and Efficiency
The Alphabet Principle
Reproduction
Mediation
3. The Medium Is the Message
Media
Sense Ratios
Secondary Orality
Media and Historical Epochs
The Medium Is the Sign
4. The Global Village
The Global Village in McLuhan’s Own Words
Connected Intelligence
The Social Mediasphere
Technological Blending
Technopoly
5. The Unwitting Semiotician
Vico, Lotman, and McLuhan
Fantasia or the Human hnagination
The Ingegno or Autopoiesis
Memoria and Knowledge
Tile Cultural Cycle
A McLuhanian Semiotics
References
Index
总序
导读
Preface
1. Extension
McLuhan and Semiotics
Tools, Artifacts, and Technology
The Book
The Computer
Extension Theory
Language
Semiotics
Visual Tools
Artifactual Semiosis
The Mass Media and Mass Communications
2. The Four Laws
The Tetrad
Figure-Ground
Practical Applications
Economy and Efficiency
The Alphabet Principle
Reproduction
Mediation
3. The Medium Is the Message
Media
Sense Ratios
Secondary Orality
Media and Historical Epochs
The Medium Is the Sign
4. The Global Village
The Global Village in McLuhan’s Own Words
Connected Intelligence
The Social Mediasphere
Technological Blending
Technopoly
5. The Unwitting Semiotician
Vico, Lotman, and McLuhan
Fantasia or the Human hnagination
The Ingegno or Autopoiesis
Memoria and Knowledge
Tile Cultural Cycle
A McLuhanian Semiotics
References
Index
