作者：何进水编著
页数：183
出版社：武汉大学出版社
出版日期：2017
ISBN：9787307202788
电子书格式：pdf/epub/txt
内容简介
本书为高职高专商务英语专业教材，全书有14个单元，每个单元围绕一个话题展开，内容涉及商务关系的建立、报盘与还盘、装运、报关、仲裁等整个商务流程。本书的特点是语料浅显易懂、练习安排丰富活泼，很好便于学生掌握所学的知识。本书的目的就是帮助广大学生了解商务、经贸专业基础知识，掌握商务函电的写作技巧，不断提高实践运用能力。
作者简介
何进水副教授，博士文凭。浙江东方学院英语系骨干教师，英语系副主任。学科带头人。主要从事旅游英语、商务跨文化交际、商务英语实训、商务英语视听说等方面的教学和研究。
本书特色
本书为高职高专商务英语专业教材，全书有14个单元，每个单元围绕一个话题展开，内容涉及商务关系的建立、报盘与还盘、装运、报关、仲裁等整个商务流程。本书的特点是语料浅显易懂、练习安排丰富活泼，非常便于学生掌握所学的知识。本书的目的就是帮助广大学生了解商务、经贸专业基础知识，掌握商务函电的写作技巧，不断提高实践运用能力。
目录
Unit 1 Introduction of Business English Letters
Part One Basic Requirements of Effective Business Letter Writing
Part Two Parts of a Business English Letter
Part Three Format and Structure of a Business English Letter
Part Four How to Address an English Letter Envelope
Part Five About E-mail and Fax
Part Six Exercises
Unit 2 Establishment of Business Relations
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 3 Credit Investigation
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 4 Enquiry
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 5 Offer and Counter-offer
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 6 Conclusion of Business
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 7 Order and Contract
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 8 Payment （1）
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 9 Payment （2）
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 10 Packing
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 11 Shipment
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 12 Insurance
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 13 Complaint， Claim and Settlement
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 14 Agency
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
References
Part One Basic Requirements of Effective Business Letter Writing
Part Two Parts of a Business English Letter
Part Three Format and Structure of a Business English Letter
Part Four How to Address an English Letter Envelope
Part Five About E-mail and Fax
Part Six Exercises
Unit 2 Establishment of Business Relations
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 3 Credit Investigation
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 4 Enquiry
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 5 Offer and Counter-offer
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 6 Conclusion of Business
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 7 Order and Contract
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 8 Payment （1）
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 9 Payment （2）
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 10 Packing
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 11 Shipment
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 12 Insurance
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 13 Complaint， Claim and Settlement
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
Unit 14 Agency
Part One Background Knowledge
Part Two Sample Letters
Part Three Writing Tips
Part Four Typical Sentences
Part Five Exercises
References
