作者：吴雯主编
页数：258
出版社：北京交通大学出版社
出版日期：2015
ISBN：9787512121560
电子书格式：pdf/epub/txt
内容简介
本书详细介绍了国际商务电子邮件写作特点, 如颜色答复法、分点写作法、综合法与陈列法等, 介绍了电子邮件语篇建构方法, 语篇建构应从心理策略、思维方式、写作方法三个方面建构, 所举信函邮件均来自公司实例, 与以往重复的教材不同。
本书特色
吴雯主编的《商务英语函电》根据国际贸易流程分为建立业务关系、询盘、报盘、还盘、合同、验货、付款方式、审证、包装、装运、保险和索赔十二个环节，每封邮件前有业务背景提示，帮助学员增加对业务的了解。在业务操作中，每笔业务每封邮件内容都是不同的，如买方要求按美元和人民币报两种价格、出具出货函、催开信用证等，均为原创，也是著作。邮件体现了现代电子商务英语特点，实训环节形式多样化，从开始熟悉产品、填制单据到提出索赔等练习生动有趣，符合国际贸易流程操作。
本书可作为高等院校商务英语专业和国际经济与贸易专业的学生、国际商务从业人员参考使用，也可作为从事国际贸易工作的专业人士、公司培训用书的自学参考书。
目录
module i basics for international business correspondence chapter 1 international business english correspondence i. about the course ii. guidelines for effective business correspondence iii. layout of business e-mails and letters business link skill trainingmodule ii establishing business relations chapter 2 establishing business relations lesson 1 self-introduction lesson 2 first inquiry lesson 3 contact customers after fair business link skill training useful expressions module hi business negotjation chapter 3 inquiry and reply lesson 4 inquiring for quantity discount lesson 5 asking to quote two kinds of prices lesson 6 a tabulated order inquiry skill training useful expressions chapter 4 offers and counter-offers lesson 7 a non-f'trm offer lesson 8 a counter-offer lesson 9 offering substitute material business link skill training useful expressions chapter 5 order and contract lesson 10 asking to send an s/c lesson 11 asking to send po lesson 12 sending s/c and p/i business link skill training useful expressions chapter 6 production and inspection lesson 13 inline inspection reports lesson 14 failed in inspection lesson 15 asking to release the shipment business link skill training useful expressions chapter 7 payment lesson 16 payment negotiation lesson 17 proposing payment by d/p at sight lesson 18 settling balance payment skill training useful expressions chapter 8 establishment of and amendment to l/c lesson 19 urging establishment of l/c lesson 20 amend the l/c with correct amount lesson 21 amendment to l/c business link skill training useful expressions chapter 9 packing and marking lesson 22 inner packing and labeling lesson 23 outer packing lesson 24 container loading business link skill training useful expressions chapter 10 shipment lesson 25 shipping instructions lesson 26 confn-ming delivery date lesson 27 asking for partial shipment business link skill training useful expressions chapter 11 insurance lesson 28 insurance information lesson 29 insurance clause lesson 30 asking the seller to cover insurance business link skill training useful expressions chapter 12 complaints, claims and settlement lesson 31 claim on export carton lesson 32 settling complaint lesson 33 settlement on inferior quality business link skill training useful expressions附录a 外销员考试模拟题参考文献
