作者：孟建国
页数：295页
出版社：浙江大学出版社
出版日期：2015
ISBN：9787308141093
电子书格式：pdf/epub/txt
内容简介
《新编实用英语》预备级听说教程按不同的主题共分为16个单元，每个单元有三个以对话为中心的活动，每个语言活动包括导入（Warm-up）及形式多样的口语训练。采用启发式、互动式教学。 该教材针对高职教育的特点和培养目标，根据《高职高专英语课程教学基本要求》而编写，突出对学生语言应用能力的培养。所选的口语材料选材新颖，贴近学生生活，且趣味性强，并将文化素质教育与口语输出表达技巧的掌握第一结合在一起。
本书特色
《新编实用英语》预备级听说教程按不同的主题共分为16个单元，每个单元有三个以对话为中心的活动，每个语言活动包括导入（Warm-up）及形式多样的口语训练。采用启发式、互动式教学。 该教材针对高职教育的特点和培养目标，根据《高职高专英语课程教学基本要求》而编写，突出对学生语言应用能力的培养。所选的口语材料选材新颖，贴近学生生活，且趣味性强，并将文化素质教育与口语输出表达技巧的掌握第一结合在一起。
目录
Unit 1Establishing Business RelationsLesson 1 Meeting New ClientsLesson 2 Retaining Regular ClientsLesson 3 Entertaining the ClientsUnit 2Traveling on BusinessLesson 1 Making an Airline ReservationLesson 2 At theAirportLesson 3 In the HotelUnit 3TelephoningLesson 1 I’d Like to Speak to Mr. JacksonLesson 2 Would You Care to Leave a Message
Lesson 3 Telephone InterviewUnit 4Negotiating Terms of Trade ILesson 1 Negotiating Quality and Quantity of CommodityLesson 2 Products and PlantsLesson 3 Price NegotiationUnit 5Negotiating Terms of Trade ⅡLesson 1 PackingLesson 2 TransportationLesson 3 InsuranceUnit 6Exploiting Oversea MarketLesson 1 Market Research OverseasLesson 2 Marketing OverseasLesson 3 Trade Fair OverseasUnit 7Entry and Exit AdministrationLesson 1 Passport and VisaLesson 2 Residence CertificateLesson 3 Residence AdministrationUnit 8Foreign Trade ProceduresLesson 1 BankingLesson 2 InspectionLesson 3 ContractUnit 9Exhibition ServiceLesson 1 Pre-exhibitionLesson 2 Attending the ExhibitionLesson 3 After the ExhibitionUnit 10Human Resource Management and Leader’s VisionLesson 1 Human Resource ManagementLesson 2 Leader’s Vision “Unit 11Financial Management and Project ManagementLesson 1 Financial ManagementLesson 2 Project ManagementUnit 12Market Development of Small and MediumEnterprises (SMEs) and Effective TeamworkLesson 1 Market Development of Small and Medium Enterprises (SMEs)Lesson 2 Effective Teamwork
Lesson 3 Telephone InterviewUnit 4Negotiating Terms of Trade ILesson 1 Negotiating Quality and Quantity of CommodityLesson 2 Products and PlantsLesson 3 Price NegotiationUnit 5Negotiating Terms of Trade ⅡLesson 1 PackingLesson 2 TransportationLesson 3 InsuranceUnit 6Exploiting Oversea MarketLesson 1 Market Research OverseasLesson 2 Marketing OverseasLesson 3 Trade Fair OverseasUnit 7Entry and Exit AdministrationLesson 1 Passport and VisaLesson 2 Residence CertificateLesson 3 Residence AdministrationUnit 8Foreign Trade ProceduresLesson 1 BankingLesson 2 InspectionLesson 3 ContractUnit 9Exhibition ServiceLesson 1 Pre-exhibitionLesson 2 Attending the ExhibitionLesson 3 After the ExhibitionUnit 10Human Resource Management and Leader’s VisionLesson 1 Human Resource ManagementLesson 2 Leader’s Vision “Unit 11Financial Management and Project ManagementLesson 1 Financial ManagementLesson 2 Project ManagementUnit 12Market Development of Small and MediumEnterprises (SMEs) and Effective TeamworkLesson 1 Market Development of Small and Medium Enterprises (SMEs)Lesson 2 Effective Teamwork
