作者：张家瑞
页数：416
出版社：中国人民大学出版社
出版日期：2020
ISBN：9787300282091
电子书格式：pdf/epub/txt
内容简介
本教材是在新时代背景下针对商务英语本科专业或者经管类专业学生编写的一本旨在提高学生管理学知识与技能、商务英语知识与技能的教材。该教材内容丰富，囊括了当代管理学的重要领域，包括创业和建立公司、组织结构、目标管理、战略管理等14个单元的内容。
本书特色
1. 内容丰富，涵盖当代管理学的主要理论。本教材内容丰富，囊括了当代管理学的重要领域， 包括企业家精神和建立公司、组织结构、目标管理、战略管理等 14 个单元的内容。
2. 原汁原味的商务英语。所有的文章均选自 Harvard Business Review、Forbes、Telegraph 等国外知名杂志或网站，也有来自 Academy of Management Executive、Journal of Business Ethics 等国际 学术期刊，还有来自 The Principles of Scientific Management、Fundamentals of Financial Management 等管理学经典著作。
3. 理论部分精心选取经典文献，培养阅读经典的习惯。每个单元的 Text A 为理论文章，均选自 该领域有影响力的经典理论原文，例如哈默尔和普拉哈拉德的核心竞争力理论、泰勒的科学管理理论、科特勒的市场营销理论、马斯洛的需求层级理论等。
4. 案例部分紧扣主题，兼顾中外。精选真实、典型的商务案例，既有沃尔玛、可口可乐、麦肯 名公司的案 例，培养具有中国情怀和国际视野、能够解决中国管理实际问题的时代新人。
5. 任务设计兼顾英语语言能力训练和商科思维训练。课后练习既有读、写、译等旨在培养英语 语言能力的任务，也有案例分析、模拟训练、小组讨论等旨在培养学生商科思维能力的任务，能够 有效支撑该课程的教学目标。 6. 内容丰富的补充阅读材料。为支持教师教学和学生自学，本教材每个单元都提供了 2～3 篇 与主题相关的补充阅读材料，极大地丰富了教师和学生的知识系统和视野。
目录
Text A The Founder’s Diemma
Text B Three Lessons for Entrepreneurs from inside Alibaba’s Taobao University
Text C How the Best Entrepreneurs Succeed
Chapter 2 Organizational Structure
Text A Building the Al-Powered Organization
Text B Starbucks Coffee’s Organizational Structure & Its Characteristics
Text C General Electric’s Organizational Structure for Diversification
Chapter 3 Managing by Objectives
Text A Management by Whose Objectives?
Text B Goal Setting Case Study
Text C McKinsey and Co. Case Study Summary
Chapter 4 Strategic Management
Text A The Core Competence of the Corporation
Text B Strategic Management of eBay
Text C Apple’s Profitable but Risky Strategy
Chapter 5 Finding and Keeping the Best Employees
Text A How to Keep Your Best Employes:Developing an Efective Retention Policy
Text B Is Twitter’s Retention Strategy Enough to Attract Top Talent?
Text C Increasing Employee Retention Through Experience
Chapter 6 Motivating Employees
Text A Maslow’s Hierarchy of Needs Theory
Text B An Inside Look at Google’s Best Employee Perks
Text C How to Inspire & Motivate Chinese Employees
Chapter 7 Leadership Behawiors and sles
Text A Leacdership That CGets Results
Text B Gree Electncs Dong ingzhu:Why Chinas Leading Businesworman Doesnt Do Holidays
Text C Leadership Case Study.steve lobs-The Man Who Ushered in the Smartphone Revolution
Chapter 8 Business Communication
Text A Leadership lis a Conversation
Text B Business Communication Case Study: Reef & Rainforest
Text C Business Communication Case Study.Knee Walker Central
Chapter 9 The System and Process of Controlling
Text A The Control Function of Management
Text B Effective OEC Management Control at China Haier Group
Text C Balanced Scorecard of Volkswagen Group
Chapter 10 Production and Operations Management
Text A The Principles of Scientific Management
Text B Operations Management in McDonald’s
Text C Waimart and Its Operations Management Success
Chapter 11 Understanding Market and Customers
Text A From Sales Obsession to Marketing Effectiveness
Text B Coca-Cola CRM Case Study
Text C Porter’s Five Force Analysis of Huawei and the Smartphone Industry
Chapter 12 Financial Management
Text A The Role of Financial Management
Text B Financial Management of Johnson and Johnson (JNJ)
Text C The Role of Financial Management in the Healthcare Industry
Chapter 13 Business Ethics and Corporate Social Responsibility
Text A Corporate Social Responsibility Theories:Mapping the Territory
Text B Do Conficts Afect a Companys Corporate Social Responsibility Policy?
Text C 6 Socially Responsible Companies to Aplaud
Chapter l4 Cross-Cultural Management
Text A Cutural Dimensions in Management and Planning
Text B nternationalization of Chinese Firms in Europe:the Role of Cutural Diferences
Text C What Makes You”Multicultural”
