作者：（美）马杜拉（Madura，J.）著
页数：132
出版社：人民邮电出版社
出版日期：2007
ISBN：9787115153784
电子书格式：pdf/epub/txt
内容简介
本系列教材主要有以下几个特点：（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（jeff madura著）、《运营管理与创新》（david needle著）、《市场营销》（louis boone ＆ david kurtz著）、《会计与财务管理》（jeff madura著）、《商业伦理与社会责任》（jaff madura著）以及《创办新企业》（jaff madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新
教材，内容了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。
目录
part 1 managing effectively
1 levels of management
decision making:interaction among management layers
2 functions of managers
planning
cross functional teamwork:interaction of functions to achieve the strategic plan
organizing
leading
global business:conflicts with the goal of a multinational corporation
controlling
global business:leadership styles for global business
integration of management functions
use of technology and software to improve management functions
software to improve management functions
decision making:using managerial functions to make decisions
1 levels of management
decision making:interaction among management layers
2 functions of managers
planning
cross functional teamwork:interaction of functions to achieve the strategic plan
organizing
leading
global business:conflicts with the goal of a multinational corporation
controlling
global business:leadership styles for global business
integration of management functions
use of technology and software to improve management functions
software to improve management functions
decision making:using managerial functions to make decisions
