作者：【加】汪进波
页数：176
出版社：复旦大学出版社
出版日期：2017
ISBN：9787309133950
电子书格式：pdf/epub/txt
内容简介
本书用英语介绍经济、商务和管理领域的核心学科知识，包含经济学、管理学，财务管理，会计学、统计学，商务导论、人力资源管理、组织行为学、战略管理、企业文化、商务沟通，国际金融、国际贸易、营销学原理，国际营销，电子商务等。本书旨在提升学生专业英语能力和经济商务管理方面的基础知识，帮助学生成为懂外语的“专才”和懂商管的“通才”。
作者简介
汪进波，现为同济大学浙江学院教授外籍专家，曾任职加拿大政府政策分析师。先后在同济大学、上海财经大学、上海杉达大学等校从事教学和管理工作，涉及公共行政管理、经商管类课程的双语教学、学术英语、大学英语、托福、雅思教学等。主要学术兴趣包括美国文学、加拿大文学、商务英语、公共管理等，主编相关教材数部及发表学术论文数篇。
本书特色
《商管学科知识英语导读》包含经、商、管16个学科领域的内容，共16个单元。每单元由主课文、注释、阅读理解、学科核心概念、英译中、中译英、辅助阅读及理解练习等内容。每单元通过一定量的专业阅读和练习使学生了解并掌握该专业的基础知识、基本概念和常用术语。通过学习，学生能用英文较熟练地介绍经商管领域的核心知识，看懂并能翻译相关专业资料和文献。本教材旨在帮助经、商、管（及相关文理科）学科的学生提升英语表达和描述能力，亦可丰富英语专业（及其他语言专业）学生的经商管知识！
目录
Unit I Business Management
Primary Text: Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Management Theory — A Brief History
Unit II Human Resources Management
Primary Text: Human Resources (HR) Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Methods of Performance Evaluation
Unit III Communication in the Workplace
Primary Text: Business Communication Defined
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Seven C’s of Effective Communication
Unit IV Organizational Behavior
Primary Text: What Is Organizational Behavior?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Employee Behavior
Unit V Organizational Culture
Primary Text: Understanding Organization and Organization Culture
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: History of “Corporate Culture”.
Unit VI Economics
Primary Text: Ten Principles of Economics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Ability, Effort, and Chance
Unit VII Financial Management
Primary Text: Introduction to Financial Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Introduction to Financial Management of
Aquaculture Business
Unit VIII Business Accounting
Primary Text: Introduction to Accounting
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: What Makes Accounting Information Useful?
Unit IX Statistics
Primary Text: Statistics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Data Description
Unit X Business Strategy
Primary Text: What Is a Business Strategy?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Blue Ocean Strategy and Its Implications for
Businesses
Unit XI Introduction to Business
Primary Text: Forms of Business Ownership
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Frederick Taylor and Scientific Management
Understanding Taylorism and Early Management Theory
Unit XII Electronic Commeree
Primary Text: Electronic Commerce and Electronic Business
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: E-commerce in China the Alibaba
Phenomenon
Unit XIII Marketing
Primary Text: Introduction to Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: The Buyer Decision Process
Unit XIV International Marketing
Primary Text: International Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Types of International Marketing Strategies-
Unit XV International Trade
Primary Text: International Trade
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: WTO and GATT: Tariff Success
Unit XVI International Finance
Primary Text: International Finance
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: The World’s Greatest Investor
Primary Text: Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Management Theory — A Brief History
Unit II Human Resources Management
Primary Text: Human Resources (HR) Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Methods of Performance Evaluation
Unit III Communication in the Workplace
Primary Text: Business Communication Defined
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Seven C’s of Effective Communication
Unit IV Organizational Behavior
Primary Text: What Is Organizational Behavior?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Employee Behavior
Unit V Organizational Culture
Primary Text: Understanding Organization and Organization Culture
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: History of “Corporate Culture”.
Unit VI Economics
Primary Text: Ten Principles of Economics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Ability, Effort, and Chance
Unit VII Financial Management
Primary Text: Introduction to Financial Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Introduction to Financial Management of
Aquaculture Business
Unit VIII Business Accounting
Primary Text: Introduction to Accounting
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: What Makes Accounting Information Useful?
Unit IX Statistics
Primary Text: Statistics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Data Description
Unit X Business Strategy
Primary Text: What Is a Business Strategy?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Blue Ocean Strategy and Its Implications for
Businesses
Unit XI Introduction to Business
Primary Text: Forms of Business Ownership
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Frederick Taylor and Scientific Management
Understanding Taylorism and Early Management Theory
Unit XII Electronic Commeree
Primary Text: Electronic Commerce and Electronic Business
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: E-commerce in China the Alibaba
Phenomenon
Unit XIII Marketing
Primary Text: Introduction to Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: The Buyer Decision Process
Unit XIV International Marketing
Primary Text: International Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: Types of International Marketing Strategies-
Unit XV International Trade
Primary Text: International Trade
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: WTO and GATT: Tariff Success
Unit XVI International Finance
Primary Text: International Finance
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading: The World’s Greatest Investor
