作者：周邦友主编
页数：246页
出版社：东华大学出版社
出版日期：2016
ISBN：9787566911636
电子书格式：pdf/epub/txt
内容简介
本书阐述了英语应用文的语言特点、写作技巧、文体式样、表现手法及行文规范。全书共分为: 英语应用文语言特征、书信基本知识、各类书信写法及范例、文秘工作、对外宣传、法律文书、论文写作、个人档案、英语笔记、标点符号等10部分, 均配有范文。
本书特色
本书为《高等学校应用英语系列教材》之一，涉及商务英语语言特征、商务英语表达准则、商务书信、商务报告、商务计划、企划书、招投标书等主要内容。另外，注重商务写作意识培养。商务英语里有句行话，叫talk business in business。不言而喻，商务写作过程中，商务写作意识培养十分重要。商务英语写作不只是英语语言质量要过关，形式也很重要，也就是说格式必须正确，绝不能拿商务汉语格式来臆造商务英文格式。重要的是强调英美有别。这些现有教材大多没有涉及过。供广大英语学习者做教材使用。
目录
Unit One Business English and Business English Writing
1.1 Business English
Unit Two Business Letters, E-mails and Formats
2.1 Business Letters
Unit Three Examples of Business Letters and Explanations
3.1 Letters on Business Situations
Unit Four Business Proposals
4.1 The Organization of a Business Proposal
Unit Five Business Reports
5.1 Short Business Reports
Unit Six Business Plans
6.1 Types of Business Plans and Their Audience
Unit Seven Business Contracts and Agreements
7.1 Classification of Contracts
Unit Eight Tender and Bid Documents
8.1 Tender Documents
References
1.1 Business English
Unit Two Business Letters, E-mails and Formats
2.1 Business Letters
Unit Three Examples of Business Letters and Explanations
3.1 Letters on Business Situations
Unit Four Business Proposals
4.1 The Organization of a Business Proposal
Unit Five Business Reports
5.1 Short Business Reports
Unit Six Business Plans
6.1 Types of Business Plans and Their Audience
Unit Seven Business Contracts and Agreements
7.1 Classification of Contracts
Unit Eight Tender and Bid Documents
8.1 Tender Documents
References
