作者：张东昌
页数：196
出版社：清华大学出版社
出版日期：2015
ISBN：9787302395454
电子书格式：pdf/epub/txt
内容简介
张东昌、李淑琼主编的《新商务英语写作教程》为专业核心课教材，全书共16个单元，精心设计的任务型活动贯穿每个教学单元，每单元由Learning Objectives，Warming-up Activities，Sample Study & Writing Tips，Vocabulary in Use，Practical Writing Tasks和Key Sentences for Reference 6个模块构成，组织和安排多层次、多种形式的写作训练活动，对学生的英语写作技能进行训练。 本教材可供应用型本科和高职高专院校商务英语专业及应用英语专业外贸和涉外文秘方向的学生使用。
本书特色
张东昌、李淑琼主编的《新商务英语写作教程》为专业核心课教材，全书共16个单元，精心设计的任务型活动贯穿每个教学单元，每单元由learning objectives，warming-up activities，sample study & writing tips，vocabulary in use， practical writing tasks和key sentences for reference 6个模块构成，组织和安排多层次、多种形式的写作训练活动，对学生的英语写作技能进行训练。
本教材可供应用型本科和高职高专院校商务英语专业及应用英语专业外贸和涉外文秘方向的学生使用。
目录
unit 1 an overview of business english writing
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 2 business memos
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 3 business notice & poster
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 4 business advertisement
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 5 business letters of invitation and thanks
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 6 business reports
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 7 establishment of business relations
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 8 business e-mail, fax and e-commerce
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 9 business circular letters and sales letters
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 10 business letters of credit
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 11 insurance
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 12 inquiry,offer & counter-offer
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 13 letter of application for a position
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 14 business order & confirmations
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 15 business letters of packing & shipment
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 16 business complaints,claims & settlement
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
answers to exercises
references
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 2 business memos
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 3 business notice & poster
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 4 business advertisement
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 5 business letters of invitation and thanks
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 6 business reports
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 7 establishment of business relations
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 8 business e-mail, fax and e-commerce
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 9 business circular letters and sales letters
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 10 business letters of credit
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 11 insurance
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 12 inquiry,offer & counter-offer
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 13 letter of application for a position
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 14 business order & confirmations
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 15 business letters of packing & shipment
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
unit 16 business complaints,claims & settlement
learning objectives
part i warming-up activities
part ii sample study &writing tips
part iii vocabulary in use
part iv practical writing tasks
part v key sentences for reference
answers to exercises
references
