作者：赵雪梅主编
页数：270
出版社：清华大学出版社
出版日期：2017
ISBN：9787302472971
电子书格式：pdf/epub/txt
内容简介
本教材侧重对高职院校各专业学生口头表达语言技能的基础训练。教材内容涵盖三个方面：一是日常交际语言技能，二是语言技巧训练，三是按各专业岗位需要增加了岗位专项语言技能训练。此外，本教材还增加了普通话音准的内容。教材的主要内容按由浅入深、由日常到专业的顺序来设计。
本教材可作为高职院校各专业学生口头表达能力培训的入门教材，服务于“普通话”“语言艺术训练”“服务语言艺术训练”等课程的教学与训练，并可供需提高沟通能力的广大读者参考使用。
本书特色
本教材侧重对高职院校各专业学生口头表达语言技能的基础训练。教材内容涵盖三个方面：一是日常交际语言技能，二是语言技巧训练，三是按各专业岗位需要增加了岗位专项语言技能训练。此外，本教材还增加了普通话音准的内容。教材的主要内容按由浅入深、由日常到专业的顺序来设计。
本教材可作为高职院校各专业学生口头表达能力培训的入门教材，服务于“普通话”“语言艺术训练”“服务语言艺术训练”等课程的教学与训练，并可供需提高沟通能力的广大读者参考使用。
目录
项目一 语言表达认知与基础训练… ……1
专题一 口头语言表达认知 ···············1
一、口头表达的意义与特征 ···············1
二、口头语言风格的类型及其形成····2
三、有声语言的产生原理 ···················7
专题二 口头表达的基本要求与阶梯
式训练 ·································11
一、有声语言的特点和基本要求 ·····12
二、普通话声母发音术语简介 ·········15
三、普通话声母发音方法与常见发音
偏误 ············································17
四、普通话韵母发音方法与常见发音
偏误 ············································22
五、普通话发音阶梯式训练 ·············28
专题三 语言表达中的语调、语气
训练 ·····································38
一、恰当使用语调、语气的意义 ·····38
二、语调、语气表达训练 ·················39
项目二 日常交际语言表达技能训练…52
专题一 语言倾听艺术训练 ·············52
一、倾听的意义 ·································53
二、倾听的艺术 ·································54
三、倾听所需的思维训练 ·················58
专题二 介绍语言艺术训练 ·············64
一、介绍的主要形式 ·························65
二、自我介绍的表达艺术 ·················66
三、他人介绍的表达艺术 ·················70
专题三 赞美语言艺术训练 ·············75
一、赞美语言广受欢迎的原因 ·········76
二、赞美语言的技巧 ·························76
专题四 提问语言艺术训练 ·············89
一、提问的主要功能 ·························90
二、提问的基本原则 ·························91
三、常见的提问类型 ·························92
四、提问的实用技巧 ·························96
五、提问的注意事项 ·························98
六、作答的技巧与方法 ·····················98
专题五 劝服语言艺术训练 ···········102
一、常用的劝服技巧 ·······················103
二、劝服的基本步骤 ·······················106
三、常用的劝服方法 ·······················108
四、劝服的注意事项 ·······················110
专题六 拒绝语言艺术训练 ···········114
一、难以说“不”的心理分析 ·······116
二、常用的拒绝方法 ·······················117
三、表达拒绝的原则 ·······················119
专题七 电话沟通艺术训练 ···········126
一、接听电话 ··································129
二、拨打电话 ··································131
三、转达电话的语言艺术 ···············135
四、应对特殊事件的语言艺术 ·······137
项目三 语言表达艺术训练 ………… 143
专题一 语言修辞艺术训练 ···········143
一、修辞的含义与应用原则 ··········· 144
二、积累、掌握、运用同义的语言
形式 ·········································· 144
三、修辞的运用与语境 ··················· 145
四、修辞贵在创新 ··························· 145
五、交际中常用的修辞手法 ··········· 145
专题二 人际关系中的语言表达艺术
训练 ···································152
一、语言对人际关系的影响 ··········· 153
二、人际关系中的语言表达技巧 ··· 156
三、处理人际关系的语言要求 ······· 159
专题三 体态语应用技巧训练 ·······166
一、体态语的含义 ··························· 166
二、体态语的类型与运用技巧 ······· 167
三、跨文化交际中体态语的运用 ··· 176
项目四 岗位专项语言技能提升 …… 179
专题一 营销语言技巧 ···················179
一、营销语言技巧的重要性 ··········· 181
二、营销语言的表达技巧 ··············· 181
三、营销过程中的倾听 ··················· 185
四、营销过程中的提问 ··················· 187
五、对客户说话要热情 ··················· 192
六、电话营销技巧 ························· 193
专题二 讲解语言技巧 ····················202
一、讲解语言艺术的重要性 ··········· 203
二、巧用声音 ·································· 203
三、活用修辞 ································· 207
四、讲解的态势语 ··························· 211
五、讲解语言的注意事项 ··············· 215
专题三 服务语言技巧 ···················228
一、服务语言的重要性 ·················· 229
二、服务语言的基本要求 ·············· 229
三、服务语言的礼貌性 ··················· 231
四、服务语言分类及运用技巧 ······· 233
专题四 谈判语言技巧 ···················245
一、谈判中语言技巧的重要性 ······· 249
二、谈判不同阶段中需要注意的
问题 ·········································· 249
三、谈判中要合理运用语言技巧 ··· 251
四、提高谈判中倾听能力的技巧 ··· 257
五、谈判过程中的插话技巧 ··········· 259
六、谈判中要提高观察力和注
意力 ·········································· 262
七、征服对方的谈判技巧 ··············· 262
参考文献……………………………… 269
专题一 口头语言表达认知 ···············1
一、口头表达的意义与特征 ···············1
二、口头语言风格的类型及其形成····2
三、有声语言的产生原理 ···················7
专题二 口头表达的基本要求与阶梯
式训练 ·································11
一、有声语言的特点和基本要求 ·····12
二、普通话声母发音术语简介 ·········15
三、普通话声母发音方法与常见发音
偏误 ············································17
四、普通话韵母发音方法与常见发音
偏误 ············································22
五、普通话发音阶梯式训练 ·············28
专题三 语言表达中的语调、语气
训练 ·····································38
一、恰当使用语调、语气的意义 ·····38
二、语调、语气表达训练 ·················39
项目二 日常交际语言表达技能训练…52
专题一 语言倾听艺术训练 ·············52
一、倾听的意义 ·································53
二、倾听的艺术 ·································54
三、倾听所需的思维训练 ·················58
专题二 介绍语言艺术训练 ·············64
一、介绍的主要形式 ·························65
二、自我介绍的表达艺术 ·················66
三、他人介绍的表达艺术 ·················70
专题三 赞美语言艺术训练 ·············75
一、赞美语言广受欢迎的原因 ·········76
二、赞美语言的技巧 ·························76
专题四 提问语言艺术训练 ·············89
一、提问的主要功能 ·························90
二、提问的基本原则 ·························91
三、常见的提问类型 ·························92
四、提问的实用技巧 ·························96
五、提问的注意事项 ·························98
六、作答的技巧与方法 ·····················98
专题五 劝服语言艺术训练 ···········102
一、常用的劝服技巧 ·······················103
二、劝服的基本步骤 ·······················106
三、常用的劝服方法 ·······················108
四、劝服的注意事项 ·······················110
专题六 拒绝语言艺术训练 ···········114
一、难以说“不”的心理分析 ·······116
二、常用的拒绝方法 ·······················117
三、表达拒绝的原则 ·······················119
专题七 电话沟通艺术训练 ···········126
一、接听电话 ··································129
二、拨打电话 ··································131
三、转达电话的语言艺术 ···············135
四、应对特殊事件的语言艺术 ·······137
项目三 语言表达艺术训练 ………… 143
专题一 语言修辞艺术训练 ···········143
一、修辞的含义与应用原则 ··········· 144
二、积累、掌握、运用同义的语言
形式 ·········································· 144
三、修辞的运用与语境 ··················· 145
四、修辞贵在创新 ··························· 145
五、交际中常用的修辞手法 ··········· 145
专题二 人际关系中的语言表达艺术
训练 ···································152
一、语言对人际关系的影响 ··········· 153
二、人际关系中的语言表达技巧 ··· 156
三、处理人际关系的语言要求 ······· 159
专题三 体态语应用技巧训练 ·······166
一、体态语的含义 ··························· 166
二、体态语的类型与运用技巧 ······· 167
三、跨文化交际中体态语的运用 ··· 176
项目四 岗位专项语言技能提升 …… 179
专题一 营销语言技巧 ···················179
一、营销语言技巧的重要性 ··········· 181
二、营销语言的表达技巧 ··············· 181
三、营销过程中的倾听 ··················· 185
四、营销过程中的提问 ··················· 187
五、对客户说话要热情 ··················· 192
六、电话营销技巧 ························· 193
专题二 讲解语言技巧 ····················202
一、讲解语言艺术的重要性 ··········· 203
二、巧用声音 ·································· 203
三、活用修辞 ································· 207
四、讲解的态势语 ··························· 211
五、讲解语言的注意事项 ··············· 215
专题三 服务语言技巧 ···················228
一、服务语言的重要性 ·················· 229
二、服务语言的基本要求 ·············· 229
三、服务语言的礼貌性 ··················· 231
四、服务语言分类及运用技巧 ······· 233
专题四 谈判语言技巧 ···················245
一、谈判中语言技巧的重要性 ······· 249
二、谈判不同阶段中需要注意的
问题 ·········································· 249
三、谈判中要合理运用语言技巧 ··· 251
四、提高谈判中倾听能力的技巧 ··· 257
五、谈判过程中的插话技巧 ··········· 259
六、谈判中要提高观察力和注
意力 ·········································· 262
七、征服对方的谈判技巧 ··············· 262
参考文献……………………………… 269
