技术教育社区
www.teccses.org

国际商务函电-(第二版)

封面

作者:陈敏,陈淑梅,主编

页数:185

出版社:南京大学出版社

出版日期:2017

ISBN:9787305180385

电子书格式:pdf/epub/txt

内容简介

  《国际商务函电(第2版)/高等院校“十三五”应用型规划教材·国际贸易专业》作为一本专门用途的函电教材,旨在培养国际商务人士的书面沟通和业务运作能力。本书从基础性、实用性、综合性和新颖性的视角出发,呈现国际商务英语与商务知识,力图让读者掌握国际商务流程、熟悉相关术语与表达方法、了解对外贸易的经营策略与谈判技巧。《国际商务函电(第2版)/高等院校“十三五”应用型规划教材·国际贸易专业》既可作为高等院校国际经济与贸易专业、商务英语专业的本专科教材,也可以作为全国外销员经贸英语证书考试和商务英语证书考试的参考书。  根据高校外贸函电课程的课时分配,本书共分15单元,教材内容侧重于国际商务业务实例,涵盖了对外商贸的主要环节,既有传统的贸易形式,也有特别的商务类型。在系统介绍商贸函电和便函的文体、结构和原则之后,教材遵循交易流程,首先建立商贸关系,接着进行资信调查、询价与答复、报价与确认,再涉及付款、包装、装运、保险、索赔、代理等各环节,最后以国际投资与对等贸易收尾。每单元涵盖知识简介、函电示例、驻释、典型句型及练习五部分。另外,《国际商务函电(第2版)/高等院校“十三五”应用型规划教材·国际贸易专业》后面的附录不但方便教学选用,还为自学提供参考,内容包括常用词汇、贸易术语、缩略语以及进出口单证样本。

作者简介

陈淑梅,南京师范大学教授;陈敏,重庆大学副教授。两位长期工作在教学一线,有着丰富的教学经验,编写多本教材。

目录

Unit 1 Lead-in——Business Letters
Unit 2 Memos & E-mails
Unit 3 Identifying Business Partners
Unit 4 Status Inquiry
Unit 5 Inquiries & Replies
Unit 6 Offers & Counter-offers
Unit 7 Orders & their Fulfillment
Unit 8 Terms of Payment
Unit 9 Packing & Shipping
Unit 10 Insurance
Unit 11 Complaints & Arbitration
Unit 12 Sales Letters
Unit 13 Trade Intermediaries
Unit 14 International Investment
Unit 15 Countertrade
Appendix A Commonly Used Vocabulary in International Trade
Appendix B Commonly Used Trade Terms
Appendix C Commonly Used Trade Abbreciations & Signs
Appendix D Specimen L/C & Contract

节选

  《国际商务函电(第2版)/高等院校“十三五”应用型规划教材·国际贸易专业》:  Force Majeure refers to an event occurring after signing the contract, which is not caused by the fault or negligence of any contract parties.  .Can not be foreseen, avoided, and overcome.  .Contract unfulfilled or partly unfulfilled.  .The party who suffers from this event can excuse himself of the responsibility of breach the contract according to the contract or legal regulations.  When making a claim or complaint, plan your letter as follows:  (1) Begin by regretting the need to complain directly.  (2) You should state the problem with as much information as possible.Mention the date of the order, the date of delivery and the goods complained about.  (3) State your reasons for being dissatisfied and ask for an explanation.  (4) Refer to the inconvemence caused.  (5) Suggest how the matter should be put right.  If you were the seller, the following rules are to be noted when dealing with a claim:  (1) The first thing that has to be decided is whether the claim is justified.If so, then you have to admit it readily; express your regret and promise to put matters right.  ……

下载地址

立即下载

(解压密码:www.teccses.org)

Article Title:《国际商务函电-(第二版)》
Article link:https://www.teccses.org/736053.html