
作者:刘丽主编
页数:312
出版社:江西人民出版社
出版日期:2014
ISBN:9787210062844
电子书格式:pdf/epub/txt
内容简介
《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》根据国际商务英语的特点,结合我国对外经济贸易业务通讯联系的实际情况和需要,确定课文情景、业务环节和功能项目,并尽量照顾到个别较重要的常用贸易方式;同时结合每课的特定情景,有系统地重点介绍有关国际商务通讯的语言形式、体裁和写作技巧、规则,以及使用习惯等基本知识。《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》的语言材料系根据当前对外经贸业务活动中的通讯联系往来函电,《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》汲取了国内外同类书的一些新成果,紧密结合我国外经贸业务实际,按照编写《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》的需要,经过适当的补充和必要的改写加工,有系统地进行编写的,同时,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语。
本书特色
《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》根据国际商务英语的特点,结合我国对外经济贸易业务通讯联系的实际情况和需要,确定课文情景、业务环节和功能项目,并尽量照顾到个别较重要的常用贸易方式;同时结合每课的特定情景,有系统地重点介绍有关国际商务通讯的语言形式、体裁和写作技巧、规则,以及使用习惯等基本知识。《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》的语言材料系根据当前对外经贸业务活动中的通讯联系往来函电,《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》汲取了国内外同类书的一些新成果,紧密结合我国外经贸业务实际,按照编写《国际商务函电/21世纪高等院校国际经济与贸易商务英语应用英语等专业规划教材专业系列教材》的需要,经过适当的补充和必要的改写加工,有系统地进行编写的,同时,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语。
目录
i. introduction
ii. principles of business letter writing
iii. structure of business letters
iv. layout of business letters
v. envelop addressing
vi. the e-mail
vii.business fax
chapter 2 establishing business relations
unit 1 establishing business relations
lesson 1 request for the establishment of business relations
lesson 2 reply to the above letter
unit 2 status enquiries
lesson 1 status enquiries
lesson 2 reply to the above letter
chapter 3 negotiation of a contract
unit 1 enquiries and replies
lesson 1 a general enquiry
lesson 2 a specific enquiry
unit 2 proforma invoice
lesson 1 asking for proforma lnvoice
lesson 2 sending proforma invoice
unit 3 quotations and offers
lesson 1 a firm offer
lesson 2 a non-firm offer
unit 4 counter-offers and acceptance
lesson 1 a counter-offer
lesson 2 reply to the above
unit 5 sales promotion
lesson 1 sales letter
lesson 2 the reviver
lesson 3 a follow-up letter
chapter 4 conelution of business
unit 1 orders and their fulfillment
lesson l an order
lesson 2 an initial order
lesson 3 repeat order
lesson 4 duplicate order
unit 2 signing a contract
lesson 1 conclusion of business
lesson 2 sending a sales contract
lesson 3 counter-signature
chapter 5 conditions of a contract
unit 1 packing
lesson 1 packing & shipping marks
lesson 2 reply to the buyer’s packing instruction
lesson 3 claim for improper packing
unit 2 shipment
lesson 1 ask for an amendment to shipment terms
lesson 2 partial shipment & transshipment
lesson 3 shipping instruction
lesson 4 urging shipment letters
lesson 5 shipping adivice
unit 3 insurance
lesson 1 effection insurance for the buyer
lesson 2 the reply to the exporter
lesson 3 the letter from the insured to the insurer
lesson 4 the reply of the insurance company
lesson 5 asking for excessive insurance
lesson 6 open policy insurance
unit 4 payment
lesson 1 remittance
lesson 2 collection
lesson 3 letter of credit
unit 5 complaint and adjustments
lesson 1 claim for late delivery
lesson 2 claim for wrong goods
lesson 3 claim on inferior quality
lesson 4 claim on damaged goods
lesson 5 claim on short weight
chapter 6 modes of trade
unit 1 agency
lesson 1 asking to be a sole agent
lesson 2 appointing agent
lesson 3 confirming the terms of agency
unit 2 processing&assembling trade
lesson i the invitation for processing trade
lesson 2 reply for the invitation for processing trade
unit 3 compensation trade
unit 4 joint venture
lesson 1 asking for joint venture details
lesson 2 the reply to the above
unit 5 technology transfer
lesson 1 asking for technology transfer
lesson 2 the reply to the above
unit 6 invitation to bid
chapter 7 miscellaneous correspondence
unit 1 ordinary inter-company correspondence
lesson 1 letters of invitation
lesson 2 letters of thanks
lesson 3 congratulation letter
lesson 4 letters of apology
lesson 5 letters of appointments
lesson 6 letters of announcements
lesson 7 letters of requests
lesson 8 reminders
lesson 9 visits
unit 2 employment
lesson 1 application letters
lesson 2 resume/cv
lesson 3 other employment letters
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