商务英语泛读

UNIT 1 NEW ECONOMIC ERA Text A World Economy in Past and Future Tense Text B Data-Terminal Business and Media Business Conflict, So Bloomberg Must Find a New Outlet Supplementary Reading 8 Surprising Traits of the World’s Most Successful Entrepreneurs UNIT 2 MODELING NEW BUSINESS Text A How to Start a Seasonal Business Text B Low-Cost Ways to Promote Your Business Supplementary Reading That Thrift Store Salesman May Be a Former Government Official UNIT 3 BUSINESS STORIES Text A What Has Square Experienced before Coming into the Market’? Text B This Guy Had a Great Year Betting against a Favorite Tool of Morn and Pop Investors Supplementary Reading Twenty Years Ago, What It was Like to Work in Amazon UNIT 4 MARKETING Text A Why a Big Clothing Retailer Is Trying an Amazon Prime-Like Subscription? Text B Four Commercial Secrets of Disneyland Supplementary Reading How to Create a Killer Brand? UNIT 5 GLOBALIZATION Text A The Effect of Economic Globalization Text B What France Thinks about Globalization Supplementary Reading Job Insecurity and the Welfare State in a Globalized World UNIT 6 GREEN ECONOMY Text A Doing Well by Doing Good Text B Laurent Fabius’ Address to COP21 Supplementary Reading World Bank: The Way Climate Change Is Really Going to Hurt Us Is Through Water UNIT 7 ECONOMIC MEASURES Text A China’s Stock Market Crash: Not the Crisis is Warning Text B Why Wall Street Wants Five Years to Implement the Volcker Rule Supplementary Reading What It’s like to House Hunt in Silicon Valley, the Nation’s Priciest Market UNIT 8 GENDER EQUALITY Text A South Korea: Trying to Become a Tiger Once Again Text B How Advancing Women’s Equality Can Add $12 Trillion to Global Growth Supplementary Reading Former Lehman CF() Looks Back on Life out of Balance UNIT 9 VIEWS ON THE WTO Text A The WTO Can Stimulate Economic Growth and Employment Text B The Dark Side of the WTO Supplementary Reading DDG Brauner Urges Trade Community to Build on COP21 Momentum and Support Climate Action UNIT 10 GOVERNMENT AND BUSINESS Text A The Jobs Crisis Is Coming, Whatever Governments Do Text B Emerging Market Rout Highlights China Caution on Currency Reform Supplementary Reading An Interview with Satya Nadella by Fortune UNIT 11 NEW TECHNOLOGY Text A Eye in the Sky Camera Computes Your Emotions Text B As Self-driving Cars Come to More States, Regulators Take a Back Seat Supplementary Reading “I Feel Sick, Give Me the Bucket”: What 25 Hours in Virtual Reality Feels Like UNIT 12 DISPUTABLE BONUS Text A Profits are Down at Exxon Mobil, But Don’t Cry for CEO Rex Tillerson Text B 7 Years after Lehman Failed,This Trader Still Wants His $ 83 Million Bonus Supplementary Reading Yahoo’s Marissa Mayer Could Get $ 55 Million in Severance Pay 参考答案UNIT 1 NEW ECONOMIC ERA
Text A World Economy in Past and Future Tense
Text B Data-Terminal Business and Media Business Conflict, So
Bloomberg Must Find a New Outlet
Supplementary Reading 8 Surprising Traits of the World’s Most
Successful Entrepreneurs
UNIT 2 MODELING NEW BUSINESS
Text A How to Start a Seasonal Business
Text B Low-Cost Ways to Promote Your Business
Supplementary Reading That Thrift Store Salesman May Be a Former
Government Official
UNIT 3 BUSINESS STORIES
Text A What Has Square Experienced before Coming into the
Market’?
Text B This Guy Had a Great Year Betting against a Favorite Tool
of Morn and Pop Investors
Supplementary Reading Twenty Years Ago, What It was Like to
Work in Amazon
UNIT 4 MARKETING
Text A Why a Big Clothing Retailer Is Trying an Amazon Prime-Like
Subscription?
Text B Four Commercial Secrets of Disneyland
Supplementary Reading How to Create a Killer Brand?
UNIT 5 GLOBALIZATION
Text A The Effect of Economic Globalization
Text B What France Thinks about Globalization
Supplementary Reading Job Insecurity and the Welfare State in a
Globalized World
UNIT 6 GREEN ECONOMY
Text A Doing Well by Doing Good
Text B Laurent Fabius’ Address to COP21
Supplementary Reading World Bank: The Way Climate Change Is
Really Going to Hurt Us Is Through Water
UNIT 7 ECONOMIC MEASURES
Text A China’s Stock Market Crash: Not the Crisis is Warning
Text B Why Wall Street Wants Five Years to Implement the
Volcker Rule
Supplementary Reading What It’s like to House Hunt in Silicon Valley,
the Nation’s Priciest Market
UNIT 8 GENDER EQUALITY
Text A South Korea: Trying to Become a Tiger Once Again
Text B How Advancing Women’s Equality Can Add $12 Trillion
to Global Growth
Supplementary Reading Former Lehman CF() Looks Back on Life
out of Balance
UNIT 9 VIEWS ON THE WTO
Text A The WTO Can Stimulate Economic Growth and Employment
Text B The Dark Side of the WTO
Supplementary Reading DDG Brauner Urges Trade Community to
Build on COP21 Momentum and Support
Climate Action
UNIT 10 GOVERNMENT AND BUSINESS
Text A The Jobs Crisis Is Coming, Whatever Governments Do
Text B Emerging Market Rout Highlights China Caution on
Currency Reform
Supplementary Reading An Interview with Satya Nadella by Fortune
UNIT 11 NEW TECHNOLOGY
Text A Eye in the Sky Camera Computes Your Emotions
Text B As Self-driving Cars Come to More States, Regulators
Take a Back Seat
Supplementary Reading “I Feel Sick, Give Me the Bucket”: What
25 Hours in Virtual Reality Feels Like
UNIT 12 DISPUTABLE BONUS
Text A Profits are Down at Exxon Mobil, But Don’t Cry for
CEO Rex Tillerson
Text B 7 Years after Lehman Failed,This Trader Still Wants
His $ 83 Million Bonus
Supplementary Reading Yahoo’s Marissa Mayer Could Get $ 55
Million in Severance Pay
参考答案
信息