作者：叶兴，柳爱平主编
页数：150
出版社：北京工业大学出版社
出版日期：2014
ISBN：9787563940370
电子书格式：pdf/epub/txt
内容简介
《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指?，登亭
校培姜孟素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排本教材为第二册其设计十个单元，主题涵盖商务在中国、电子商务、连锁经营、现代物流、现代服务业、国际贸易、区域经济和经济全球化、商业和政府、商业和环境保护以及商业和法律事务等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员学习、参考。
本书特色
《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指?，登亭
校培姜孟素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排本教材为第二册其设计十个单元，主题涵盖商务在中国、电子商务、连锁经营、现代物流、现代服务业、国际贸易、区域经济和经济全球化、商业和政府、商业和环境保护以及商业和法律事务等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员学习、参考。
目录
unit one business in china
part one lead-in and warming-up
part two texts
text a: china’s business culture–golden hints for doing business in china
text b: importing from china–managing your risks
part three business simulation
part four fun time
unit two e-business
part one lead-in and warming-up
part two texts
text a: online shopping is growing rapidly in china
text b: mobile deals set to lure shoppers stuck in line
part three business simulation
part four fun time
unit three chain business
part one lead-in and warming-up
part two texts
text a: chain operation
text b: kfc in china
part three business simulation
part four fun time
unit four modern logistics
part one lead-in and warming-up
part two texts
text a: new trends in modern logistics
text b: what is logistics management
part three business simulation
part four fun time
unit five modern service industry
part one lead-in and warming-up
part two texts
text a: service industry
text b: how to be successful in the service industry
part three business simulation
part four fun time
unit six international trade
part one lead-in and warming-up
part two texts
text a: current china trade
text b: international trade negotiation tips
part three business simulation
part four fun time
unit seven regional economies and economic
globalization
part one lead-in and warming-up
part two texts
text a: regional economies and economic globalization
text b: international trade principles
part three business simulation
part four fun time
unit eight business and government
part one lead-in and warming-up
part two texts
text a: the role of government
text b: fed’s dudley calls for government action to revive housing
part three business simulation
part four fun time
unit nine business and environmental protection
part one lead-in and warming-up
part two texts
text a: business and environment
text b: the role of a business in society
part three business simulation
part four fun time
unit ten business and legal affair
part one lead-in and warming-up
part two texts
text a: some articles of business law
text b : some articles of association for limited liability company
part three business simulation
part four fun time
参考答案
参考文献
part one lead-in and warming-up
part two texts
text a: china’s business culture–golden hints for doing business in china
text b: importing from china–managing your risks
part three business simulation
part four fun time
unit two e-business
part one lead-in and warming-up
part two texts
text a: online shopping is growing rapidly in china
text b: mobile deals set to lure shoppers stuck in line
part three business simulation
part four fun time
unit three chain business
part one lead-in and warming-up
part two texts
text a: chain operation
text b: kfc in china
part three business simulation
part four fun time
unit four modern logistics
part one lead-in and warming-up
part two texts
text a: new trends in modern logistics
text b: what is logistics management
part three business simulation
part four fun time
unit five modern service industry
part one lead-in and warming-up
part two texts
text a: service industry
text b: how to be successful in the service industry
part three business simulation
part four fun time
unit six international trade
part one lead-in and warming-up
part two texts
text a: current china trade
text b: international trade negotiation tips
part three business simulation
part four fun time
unit seven regional economies and economic
globalization
part one lead-in and warming-up
part two texts
text a: regional economies and economic globalization
text b: international trade principles
part three business simulation
part four fun time
unit eight business and government
part one lead-in and warming-up
part two texts
text a: the role of government
text b: fed’s dudley calls for government action to revive housing
part three business simulation
part four fun time
unit nine business and environmental protection
part one lead-in and warming-up
part two texts
text a: business and environment
text b: the role of a business in society
part three business simulation
part four fun time
unit ten business and legal affair
part one lead-in and warming-up
part two texts
text a: some articles of business law
text b : some articles of association for limited liability company
part three business simulation
part four fun time
参考答案
参考文献
