
作者:朱立立
页数:242
出版社:外语教学与研究出版社
出版日期:2016
ISBN:9787513577694
电子书格式:pdf/epub/txt
内容简介
《商务交际(第2版)》是高职高专商务英语实践系列教材,定位于高职高专商务英语专业类的学生。《商务交际(第2版)》内容丰富,取材真实,涉及商务交际活动的主要方面,首次将交际口语、商务沟通的理论技巧及沟通中的跨文化差异结合起来,重点培养学生的跨文化商务交际能力。此外,作为《商务交际(第2版)》特色之一的非言语交际单元,通过实际情境的模拟让学生充分意识到身体语言的重要性。
目录
Learning Objectives
Snapshot
A. Making Reservations
B. Making Introductions
C. Starting and Encouraging Small Talk
D. Inviting
E. Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning Objectives
Snapshot
A. Preparation for a Call
B. The Beginning of a Call
C. The Middle of a Call
D. The End of a Call
E. Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A. Preparing for a Meeting
B. Opening a Meeting
C. Attending a Meeting
D. Ending a Meeting
Assessment
Unit4 Oral Presentation
Learning Objectives
Snapshot
A. Preparation
B. Introduction of Presentation
C. Body of Presentation
D. End of Presentation
E. Using Visual Aids
Assessment
Unit 5 Negotiations
Learning Objectives
Snapshot
A. Preparing for Negotiations
B. Opening a Negotiation
C. Managing Conflict
D. Bargaining and Making Concessions
E. Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A. Preparing for Making a Complaint
B. Making a Complaint
C. Receiving a Complaint
D. Resolving a Complaint
Assessment
Unit7 Employment Communication
Learning Objectives
Snapshot
A. Analyzing Yourself
B. Analyzing Job Advertisements
C. Interviews
Assessment
Unit8 NonverbaICommunication
Learning Objectives
Snapshot
A. Facial Expressions
B. Gestures
C. Postures
D. Space
E. Voice Quality
Assessment 1
Assessment 2
Appendix I
Appendix II
Appendix III
Appendix IV















